Ancient days, web designers employed several unethical ways in order to obtain good ranking in Google results. There was not much value given to doing online marketing using the right and accepted techniques. In the recent past, strict measures have been introduced. Today, white hat approach stresses on using ethical methods such as relevant content, and user-friendly features to improve your ranking.
White Hat SEO
In this way, the SEO Greece service providers work towards delivering compelling information to the user. They strive to provide search engine results that are relevant to the user, without concentrating only on promoting the business needs. The readers will also have a chance to grab the information. Here are some of the techniques used:
(a) Good Content
Relevant as well as user-friendly content that is frequently updated is the cornerstone of a White Hat approach.
(b) Keywords
There are some keywords that are frequently and commonly used in a given business or industry. Google use the keywords to comprehend the content. White Hat service providers boost the website ranking by identifying the common keywords and incorporating these keywords in a flawless manner in the website.
(c) Meta Tags
Engine spiders to choose the ranking of a website in the search results use Meta tags. They include; keywords, headings, single line description and much more. Using compelling content for the Meta Tags increases the search ranking.
(d) Appropriate Content
Make sure that you have decent content in your website. SEO service providers frequently update the website and add relevant content to it.

Design of the Web Site: A Relevant And Simple Web Site Design Ranks highly
1.    Optimum use of media like videos and animations, Web designers tend to make the website gorgeous by using multimedia aspects including; videos , animations among others. These aspects add to the appearance and feel of the website, but decrease the ranking, as they are not well traversed by the search engine spiders. In addition, using much Dynamic web technologies including Ajax, and Flash, decreases the ranking. Specialists advise best possible usage of these multimedia and dynamic technologies.
2. Simple and unswerving Hierarchy- Every web page should be reachable from at least one other page. SEO service providers ensure this by maintaining a relevant hierarchy of every web page that is used by search engines for indexing.
3. Site Maps and Technical Specifications-SEO service providers follow technical best practices including inserting date of modification in the data header. This also helps in the search engine indexing. Besides, Site maps aid in navigation of complex websites.

Web Site Links- Search Engines use complex algorithms to rank a web. One way of ensuring good ranking for a web is the quantity of links that other websites hold to this website, and the quantity of links that this site holds to other sites. Google use this as an affirmation of the reputation of the website.