SEO Secret Brand Building, with Reach & Frequency on Google

For people who are beginning for years & years in Search Engine Optimization (SEO), we can recall the days when SEO was measured by ranking report alone. But today it has evolved. Let’s see the evolution and how brands are built on Google using SEO

SEO Evolution:

*Incorporated reports on link building efforts.

*Started to increase in natural/ organic search traffic from our web analytics report.

*Begin breaking out branded versus non-branded keyword traffic.

*Started looking at conversation rates, i.e. what percentage organic search visitors were completing lead forms and/ or buying from site.

*Incorporated call-tracking and looks at conversation path, to include multi-channel conversion tracking.

Brand Build Formula:

It is fun to think about what we’re going to do next/heading next; for people who came into SEO digital marketing space from a traditional marketing background like radio/ television/ print etc…

Building a brand in today’s digital marketing place has got a formula. Building a brand came down to formula by a studying ‘advertising’ i.e.

Reach (number of people who received your message) X Frequency (number of time those people received / were exposed to your message) = Gross Ratings Points (GPRS), or the effectiveness/ value of the marketing campaign.
But what is next is—has the practice of SEO evolved to the point where we need to start looking at reach and frequency again?

Reach and Frequency—Evolving Process:

Many people’s statement is that “Reach and Frequency” is an out dated measurement of marketing success. Google AdWords reach and frequency metrics for CPM – are based on ad bugs. This is an evolving process always; changes are made and reported very often. So this has made you revolve to a point where we should consider reach and frequency metrics – not as replacement but as an additional metrics to show value of our SEO efforts.

Measuring Modern SEO Process:

Today’s SEO has got many incorporates methods of creating and promoting content. Some content are:

*Videos– views on YouTube are an SEO metric.

*PR/Public Relations – should we incorporate number of mentions in the press? Instead try to measure the back links produced from such efforts.

*Blog content that goes viral.

*Infographics.

Nowadays there are tons and tons of tools available to SEOs to help to measure success, but don’t forget to point out, if there is a super-tool that can bring all of this together. If you get one use of the tool that would be the best, try to use it in your own style.

When we are able to develop an infographic, and promote it through social channels, and if it’s well done, we can earn quite a few good links. But aside from the links, there are some instances in which the links are removed, but the brand value of the infographic will remain constant.

When you decided to expose your brand to a mass audience, there must be some SEO value in that, right! That would build your brand.

SEO has reached a point, where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of success for SEO.

When you build the brand, it should help natural search engine rankings, so that more people can search for your company’s name, because you’ve created great content, promoted it, and earned links/mentions/retweets, etc., this would  help SEO. SO that SEO be given more credit for an increase in branded searches, or even increases in direct traffic.

Efforts towards Ranking:

We’re evolving towards a model that factors reach and frequency; if we compile all of the information on exposure of the brand; then the efforts will lead to higher ranking and for more traffic, and how – through multi- channel analysis these efforts are leading to conversations.

Tips to Optimize Your WordPress Site

WordPress has made small businesses to have a websites that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers’ search results?

The process is similar to optimizing any website, but with a WordPress installation you can customize many of your pages’ SEO elements, as well as automating them to cut down on the time it takes to post a new item to your site. Here are few tips.

Templates:

When your blog id hosted at WordPress.com; it limits the change you can make to your page template. But most importantly it restricts your SEO. The only benefit of your site hosted on WordPress.com is in term of back links generated.

Make sure that you are controlling your own domain by hosting your blog. This way you will get all the credit for back links generated and reap the rewards for strengthening the overall reputation of your domain in the search engines.

Plugins:

SEO plugins are one great way to optimize your site and make blog management much easier.

There are lots of useful WordPress plugins; so it is just enough to find the one that work best for your needs. The one which stands out for SEO; to name just a couple is given below,

*All in one SEO,

*Broken Link checker,

*SEO Smart Links,

*Yet Another Related Posts Plugin (YARPP)

*Urban Giraffe Redirection.

Update to Avoid Hacking:

WordPress hacking for malware is common, Google now provides, alert on this web maker tool as it causes big issues to the quality of their results show to searchers.

Make sure that you update and check those malware reports in Google webmaster tools to make sure everything is safe.

Well Setup WordPress:

WordPress is naturally very well set up for SEO; in terms of header optimization; title tags; internal/cross linking etc… the plugins such as all in one SEO will go long toward improving this further.

Make sure you put effort in optimizing URL structure and internal linking to make sure your blog is well optimized as possible.

Great Content:

In optimizing each page or post within the main body text, there are several key areas to focus on, such as target keyword phrases in headlines and the body of the post.

Most importantly, make sure you write for users. SEO is important when running a blog but sometimes you have to sacrifice SEO in favor of writing a post that have to generate attention and go viral. Links are obviously the most important single ranking factor in SEO; so well optimizes content with no links is still likely to be out- ranked by un optimized great content with lot of links.

You might get some good rankings in the short-term – but as with Google update Panda, we all know that longer-term quality content will succeed for a long time.

Best Optimization:

To achieve true optimization, your content needs to be great – that’s why the likes of ProBlogger, SEOmoz, etc., rank are high for so many long-tail searches. Using of keywords for search is important – but more importantly they write great content that attracts thousands of links.

But there are still a few quick wins, too, using the SEO plugins. Even if you think your site or blog is optimized, look again at its URL structure, the title tags, and the use of internal linking, image alt tags, and text formatting.

You could find that, somewhere along the line, you’ve missed that game-changing SEO technique that could take your page from the middle of page two to the top of page one in the search engine results pages.