How to Promote a Local Business Online

Business is not just a way to earn our livelihood, it is an art, and if done with passion will help us to reach greater heights.  Bill Gates is one of the world’s best entrepreneurs, he once said “if you are born poor it’s not your mistake but if you die poor it is your mistake “- that was his attitude. If you are a businessman and you are still stuck with your small business… my dear friend it’s time to change, to grow. Local business simply means a business concentrated in a small geographical area say a town or city. Hotels, small shops, beauty parlors are some examples. Almost Every middle class person who runs a local business thinks the same “my customers are the ones whom I know so I don’t want global coverage or something as my hotel is located Delhi, even if some guy from Paris or Rio de Janeiro looks about my hotel what is my benefit”. The first thing is online promotion is not just making a website and leave it over there. There are many misconceptions among people about “online marketing “. Now, let us take a look of some of the online marketing strategies used for the promotion of local businesses:

1. Properly maintained website – Just making a website is not only required. It has to be designed such that it attracts the users and give a clear idea about the products your company sells or the services your company offers. There should be proper information about the company, photos, if possible videos explaining the products or services.

2. Search engine optimization- Making and maintaining a proper website is just the first step. The next step is to make it available to the user when he/she searches in the search engines. SEO simply means some techniques to increase the page rank of your websites in search engine results. There are many companies offering SEO, you just have to get a decent deal from them.

3. Social media marketing – social networking sites are in a boom now days. People spend  hours in front of them, so if advertisements are given through social media sites, it will be more effective. In Facebook, there is an option of making “pages” just create one page for your company and tell your friends to “like” it.

4. Pay-per-click advertisements – PPC means displaying your advertisements in popular websites and search engine results. You just have to pay when people click your advertisement and reach your site.

5. Yellow pages and Business directories – List your website in local yellow pages and business directories. These yellow page contents are displayed in a local search result so the chance is more that a local customer visits your website.

6. Google places –  add your shop’s location to Google places so that when a customer searches with place your shop will be shown in result.

7. Direct emails – Sending a direct email to customers will always ensure trust.

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How to Protect Social Media Profiles?

Your personal information on social networking sites must be secured not because of privacy but to prevent it from identity theft. Using social networking sites like Facebook, LinkedIn and Twitter is so fun but we are unaware of the insecurities walking with them and provide all our personal information carelessly. This may result in great personal, professional and financial losses as it becomes easier for the hackers to get your information easily. Therefore, privacy on social networks is an essential requirement for every online user.

Social media has become a part of our culture and spread all over the world. As social networking is gaining popularity among every user, it is also becoming a hunting ground for the hackers. Hackers are finding many creative ways to swindle you and are using various tricks to create dangers of Facebook. It is important to take proper precautions to protect your privacy on Facebook and keep your profile secured.

To protect your privacy on social networks you should trail some of the guidelines described below which would help you to keep away these online exploiters to perform the unfair activities with your personal information: –

1. Always use a strong password made up of 10 characters and should consist of letters, numbers and symbols as it becomes tougher for the hackers to trace your password. You should never use your name or any personal information as your password since it becomes easier to guess. Make sure you use different password for different sites so that rest of the sites remain safe if any of the passwords is being revealed.

2. You should never provide information like phone number, pin code, residential address or credit card information to your social networking account. Be smart enough to provide limited information to all these easily available sites.

3. Never accept friend requests from the strangers as you never know the person you are adding to your profile may bring danger to your social life.

4. You should never update your daily activities especially if it is related to some financial information since it gives a chance for the hackers to misuse your information and may put you in financial trouble.

5. If you receive any mails or links from others, be selective to open it since you know that sender and trust him/her. If you doubt about its authenticity you can email the sender and can confirm about the link.

Now you can surely come out of the dangers of Facebook. Even if you are in trap of online thefts, you can directly contact some of the websites, which can provide online management tools to fight against online identity thefts and can save your social network privacy.