Tips to Optimize Your WordPress Site

WordPress has made small businesses to have a websites that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers’ search results?

The process is similar to optimizing any website, but with a WordPress installation you can customize many of your pages’ SEO elements, as well as automating them to cut down on the time it takes to post a new item to your site. Here are few tips.

Templates:

When your blog id hosted at WordPress.com; it limits the change you can make to your page template. But most importantly it restricts your SEO. The only benefit of your site hosted on WordPress.com is in term of back links generated.

Make sure that you are controlling your own domain by hosting your blog. This way you will get all the credit for back links generated and reap the rewards for strengthening the overall reputation of your domain in the search engines.

Plugins:

SEO plugins are one great way to optimize your site and make blog management much easier.

There are lots of useful WordPress plugins; so it is just enough to find the one that work best for your needs. The one which stands out for SEO; to name just a couple is given below,

*All in one SEO,

*Broken Link checker,

*SEO Smart Links,

*Yet Another Related Posts Plugin (YARPP)

*Urban Giraffe Redirection.

Update to Avoid Hacking:

WordPress hacking for malware is common, Google now provides, alert on this web maker tool as it causes big issues to the quality of their results show to searchers.

Make sure that you update and check those malware reports in Google webmaster tools to make sure everything is safe.

Well Setup WordPress:

WordPress is naturally very well set up for SEO; in terms of header optimization; title tags; internal/cross linking etc… the plugins such as all in one SEO will go long toward improving this further.

Make sure you put effort in optimizing URL structure and internal linking to make sure your blog is well optimized as possible.

Great Content:

In optimizing each page or post within the main body text, there are several key areas to focus on, such as target keyword phrases in headlines and the body of the post.

Most importantly, make sure you write for users. SEO is important when running a blog but sometimes you have to sacrifice SEO in favor of writing a post that have to generate attention and go viral. Links are obviously the most important single ranking factor in SEO; so well optimizes content with no links is still likely to be out- ranked by un optimized great content with lot of links.

You might get some good rankings in the short-term – but as with Google update Panda, we all know that longer-term quality content will succeed for a long time.

Best Optimization:

To achieve true optimization, your content needs to be great – that’s why the likes of ProBlogger, SEOmoz, etc., rank are high for so many long-tail searches. Using of keywords for search is important – but more importantly they write great content that attracts thousands of links.

But there are still a few quick wins, too, using the SEO plugins. Even if you think your site or blog is optimized, look again at its URL structure, the title tags, and the use of internal linking, image alt tags, and text formatting.

You could find that, somewhere along the line, you’ve missed that game-changing SEO technique that could take your page from the middle of page two to the top of page one in the search engine results pages.

Tips to Engage Your Facebook Community more & more

Social networking is ultimately about community, and not just surfing a website. So if you want to get the most out of the Facebook, and to use it for benefiting your blog, then there are some things you should know about engaging community. The good news is– the rules aren’t very different to follow, even the tools can be handled easily. Facebook is a game-changer. A Facebook page has huge way to connect to audiences.

Are you actively and consistently engaging your community on Facebook? Then for more effective social media networking, here are few things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans.

Be Unique:

There’s nothing worse than having a blunt Facebook page. Think long and hard about how you can change the page & make it look different. Importantly your page has to be unique and has to stand out from the rest.

Design is a major part of being unique on Facebook. Check out with some excellent examples of creative Facebook fan pages for inspiration. You can never go wrong investing time and resources in creating a great design for your Facebook page.

Think creatively about how you can add value to your Facebook users. For instance can you give them something? Can you provide them with help, or resources? These are the things that will get people joining your Facebook page and keep them coming back.

Don’t talk too much about yourself:

Just don’t always talk about yourself. Talk about the your product it’s trend, model, style, etc……If you keep on talking about yourself people will tune out, that will become a drawback to you.

Be Truthful:

Don’t try to hide the true facts or misrepresent you or your product. Always be honest & respectful to your fans & customers.

Celebrate your audience:

Put your audience at the center of your page. From a B2B context, it may make sense to choose “ambassadors” to drive conversation.

Use contests:

Contests are a great way to make your Facebook page more engaging, and they also give incentive for fans to join. Create contests that would make them, bring more & more friends; it would be an excellent tool if it is done properly.

Integrate multiple social networks:

You can use multiple Facebook applications to pull in your other already existing accounts from other social networking sites. With the help of some other applications, like Twitter, LinkedIn and many others.

Thank & Celebrate:

Celebrate with your audience when you hit important milestones on Facebook. Thank them for becoming a fan in your face book page & do it immediately also sent request to participate in the contests in your Facebook page, share your resources with them.

Find your voice and your cadence:

Learn what your audience’s preferences are, figure out when your people want to talk and engage. Then hire some comedy writers for your product. Then keep on testing, again & again.