It’s just few days before we have entered into a new year 2012. Many of us find our self re-evaluating our performance throughout many of life’s facets, to continually yearn to better ourselves. We all have to a moment and re-evaluate what we’re doing to continually achieve within organic search visibility.
Now it’s time to look at your overall SEO strategy, from time to time; this is a perfect time to slow down and see if you’re still on track for SEO success. Always any long- standing effort in life deserves an evaluation from time to time. It’s very important to continually compare progress to past date to assess improvement.
I think, this New Year will provide you great time to review year over year data to bring you SEO success, without their rigors of seasonality and other factors that can mere short term analysis. Beyond assessing number and percentages you should also access overall strategy assess where SEO is going and adjust accordingly.
Review SEO Campaign:
In last year you would have spent your time in building ‘cookery special’ page for a site. But when you go back and take a look; you will see that we have added link, page, content snippet etc…
For Example: When you take a big picture, it will have, multiple links to the same page on a given site page over-usage of keywords, or even worse lack of intended keyword focus on site page. While we’re busy monitoring the day to day worries of ranking, traffic, etc…
Now it’s time to review our SEO strategy and ensure that we stay on the track correctly. Below seven tips will help you with it.
1. Revisiting & KPI:
Revisit the mission of the company/site as well as the KPI’s for the site. We should know where we want to go inside the site, only then we can stick on the track.
2. Review Annotations in Google:
It you’re extremely organized and have notated all changes and implemented dates for SEO initiatives, then you don’t have to go through email for hours.
3. Utilize Tools:
Have you ever gone wild in last year with non-branded keyword anchor text and have you forgotten about branded linking? No problem from this New Year begin utilizing tool such as ‘open site explorer’ and review your over all anchor text count from this year.
4. Top Key Words:
Keep on reviewing Google web master, tools and assess the keywords and their variations found on your site. This helps to provide a holistic view of what Google understand about your site content representation.
5. Internal Page Links may give Surprise:
Stay with Google webmaster tools and review your most heavily linked internal pages. You might be surprised to know that you have unknowingly added certain page link across the site in navigation etc… at last year and now they may be more important than other key site pages in our site
Review your targeted keywords, the intended pages for which you want to rank for, and the pages that actually rank for the terms. That is if it does continue to rank, in your site.
Ensure that if you’ve added additional content, whether it’s text or images, that it still helps to support the keyword theme of the page. Have you added internal links into the copy whose anchor text may be too similar to the respective page’s keyword theme, confusing search engines? Avoid it.
Run a W3C validation code and check is it still clean as well as check with page load test to access any page elements dragging down load time. Because complete last year designers/developers would have made continues changes to the sites.
This quick spot check of your SEO strategy ensures that SEO domination in this New Year. Now, hopefully you’ve cleared your head off any SEO insecurities and you have more time to get back to your other New Year resolutions!