Your Website Submissions to the Search Engines

If you have a business which is web-based or if a significant portion of your business is carried out through your site, then one of the best advertising and marketing strategies would be to submit it to a search engine. No amount of press release, newspaper or radio ads, banner ads, spam email or newsletters will ever achieve the same results, although they might be effective in a small proportion.

Try to beware of companies that tend to promise automatic submission of your website to hundreds of search engines which might only be false promises. The best means to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, through contacting the search engine companies and directories.

Before you begin to submit your website to search engines, try to ensure that your websites are thoroughly designed to the professional quality by using the right key words, good graphics and pictures and all the relevant content. Don’t submit websites which might be incomplete. When submitting to a search engine, try to make sure that you provide information about your website, keywords and any other information that might be pertinent, including the name and contact information of your business.

Mere submission to search engine companies doesn’t guarantee that your site would be immediately listed and that the ranking will be high. Because there are thousands of new websites coming up each day and it might take quite sometime before they take up your site for review by human editors. One important factor to bear in mind whilst submitting your site is to include a site map of your website which will make the crawling easy for the web robots. Search engines such as ‘http://www.google.com’ will hardly consider submissions without sitemaps.

There are several online companies that will accept search engine submission services. You can choose to do it yourself with a software package and service such as the one below:

http://www.webposition.com/products/pricing/default.htm

Or if you want some professional help, you can try the following sites:

http://www.addpro.com/professional_submission

http://www.submitawebsite.com/services/ Don’t use the automatic submission services.

Below is a list of the most popular Search Engines and directory companies:

Search Engines:
Google, Yahoo!, Bing, Ask.com, AOL Search.

Directories:
Open Directory Project (http://dmoz.org)
http://www.worldsiteindex.com
http://www.webworldindex.com
http://www.searchsight.com

Apart from the above there are also thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links will give you info on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm


J. M. Stevens is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Making Money With Adsense: The Basics

Adsense is considered to be one of the most powerful tools in a website publisher’armory. It makes it possible for a person to monetize their sites more easily. If it is used properly, it can generate a very large and healthy income for them. Nevertheless, if you aren’t using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people dislike doing.

How you can begin to earn money with Adsense can be carried out easily and quickly. You will be very much amazed at the results you will be gather in such a short period of time.

You can begin by writing some quality content articles which are also keyword incorporated. There are many people who are given the gift of being good with words, and indeed, writing comes most easily for them. Why not make it function in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into your mind before you start writing your ads and having an effective Adsense.

Keyword search. Try to find some popular subjects, keywords or phrase. Choose the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Begin by writing some original content with keywords taken from the topics that you have achieved in your search. Try to take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site.  Try to build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve initially done will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with great care. You must try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left hand side. The reason behind this is unknown. Some think that it is due to the fact that some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when they begin browsing through other sites.

Some of those who are just starting at this business might think that they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. Nevertheless, there are more techniques and styles to generate more clicks in order to double your earnings. Having good knowledge of these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing the same thing.

Finally, Adsense has some very good tracking statistics that will allows webmasters and publishers to track their results across a number of sites on a site by site, page by page, or any other basis you would like. You should be well aware of this capability and make the most of it because it is one powerful tool that will help you find out which ads are performing at their best. Through this way, you can fine tune your Adsense ads and focus more on the ones that are being visited the most rather than those who are being ignored.

Another thing you should have knowledge of is that banners and skyscrapers are no longer profitable sources of income. You can even ask the experts. So you should better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and adverts are rarely of any interest that’s why people tend to ignore them.

In order to really begin making money with Adsense, you should have a very definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed alonn with lots of patience.

Don’t just ignore your site and your Adsense once you have finished accomplishing them. Try to spare yourself some time, even an hour, making the proper adjustments to the Adsense ads on your sites in order to quickly trigger your Adsense income.

Give it a try and you will not regret having involved yourself in Adsense in the first place.

 


J. M. Stevens is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.