Google, being the unquestionable leader in search engines up until today, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is in fact public property. In order to keep the shareholders and users of its engines happier, the quality of the returned results are given extreme and utmost importance.
For this similar reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, which might get you banned and even have your account terminated. Nothing quite like a good action taken in order to keep wrongdoers from carrying out the same things over again.
So, for those of you who are considering getting a career in Adsense, don’t just think of the strategies that you will be using in order to generate more earnings. Instead, try to consider some things first before you actually get involved.
Hidden texts. Filling your advertisement page with texts which are too small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award which is given to those who attempt to hide links.
Page cloaking. There is a common practice known which is that of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will actually see. Loading a page with a bot that a human user will never see is a definite no-no. This implies tricking them to click on something that you might want but they might not want to go to.
Multiple submissions. Submitting multiple copies of your domain and pages is another thing that you should stay away from. For instance, attempting to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who might be receiving submissions. It is always best to check first if your domain is submitted already and a certain search engine before you try to submit to it again. If you see it there, then try to move on. There is no point in contemplating whether to try and submit there again.
Link farms. Always be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can most certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially to Google. That is a reason enough for you to try and avoid them. Having a link which is higher than 100 on a single page will classify you as a link farm so try not to make them any higher than that.
Page rank for sale. If you have been online for quite some time, you might notice that there are some sites which are selling their PR links or trading them with other sites. If you are doing this, try to expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a method for you to get on the search engine’s bad side.
Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a major issue amongst search engines. There are several seo firms which offer this kind of service. Now that you know what they actually are, you must try to avoid them at all costs.
Multiple domains having the same content. In case you might not be aware of it, search engines tend to look at domains IP’s, registry dates and many others. Having multiple domains with the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Several of the techniques mentioned above do apply to most search engines and are not entirely for Google only. By having a mind set that you might be building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Not to mention avoiding the anger of the search engines and getting your Adsense and site account terminated altogether.
J. M. Stevens is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.