What triggers your mind when you think of the profession of dentistry?
Money and money! This word is often consociated with this particular profession; this is the reason; every single student wants to be a tooth doctor. Undoubtedly, loads of tooth doctors in the city would bring loads of choices for a patient which is wonderful indeed but comes with two disadvantages as well.
1- When there are hundreds of private tooth doctor’s clinics running in a city, how would you establish your credibility among your patients?
2- Won’t it end up with a whole lot of confusion for your clients?
One problem can be associated with the tooth doctors while the other one is for patients. Thus, these two problems call for a marketing strategy to be devised in order to standout from the rest of the clinics.
Marketing strategy for a clinic seemed unenviable for the doctors because dentistry is a noncommercial line of business but with such a drastic increase, one cannot ignore the possibility that a business won’t be able to survive among so many other businesses. To fight with this problem, tooth doctors have recognized the importance for branding their business with the help of dental logo. This is a small piece of graphical representation which speaks volumes about a business to the world and thus working efficiently for a tooth doctor’s clinic.
Now, if you will have a search on such corporate identities then you will find thousands of them working very fine for promoting their business. This is why; there is a separate marketing plan of action invariably created for the profession of dentistry.
There is a much stress for creating an illustrative outlook for such corporate identities which works very well for it such as foamy bubbles and toothpaste on the bristles within a mouthful of white teeth would do great for such brand mark identity.
There is a boundless creativity when it comes to a brand mark identity, for instance, at times animated teeth is shown performing daily activities to impersonate the overall happiness and contentment among the patients having dental problems. Kids are often scared to death in a tooth doctor’s clinic, here, illustrative corporate identities make them forget everything and smile. This is the reason; illustration is given much importance in dental logos.
Yes, you have got it right; it is all about the market you are targeting. Everything depends on your target audience from the first step of brand mark designing to the final outcome. You have to think from your target market’s perspective to come up with a perfect brand identity and marketing solution in the form of a logo design.
Hence, I have tried to focus on different aspects of creating a brand mark for a tooth doctor’s clinic which is discussed in the preceding article peculiarly for the students who want to be a tooth doctor in future so that they prepare themselves for competing with others of the same profession.