3D Lenticular Printing Specialist Makes a Difference

Although you may not recognize the term 3D lenticular printing by name, you would surely recognize an example of it when you saw it.

The end product can take many forms, and be used in many situations from giant billboards, to standard movie posters, calendars, trading cards, kitschy bracelets, pens, mugs, and virtually anything. However, whatever form it is, it always stands out and makes an impression.

The result of 3D lenticular printing is an apparently flat surface. This surface depicts a two dimensional image that appears to change as the eye hits the surface at different angles. For a big movie poster, this change of viewing angle happens as you walk by, or with a small 3D card, it happens as you tilt the card in your hand. The image can change in a couple different ways. First, it can change drastically, or transform, so you see only one large change in a flash. Second, it can change gradually so you see what appears to be convincing motion (such as a person running) or a transformation like a person’s face changing little by little, as your point of view changes. Last, an image can stereoscope and appear to pop out, giving the illusion that you are looking at a “magic eye” book, or seeing an image with 3D glasses.

The technology behind 3D printing involves printing strips of different images next to each other on plastic. The plastic is clear lenticular lenses, which look like very thin ridges. They are rounded at the edge, thus focusing your eyes on different picture strips.

Many advertising departments have taken notice of these effective eye-catching products and have invested in companies that offer 3D lenticular printing services. This technology has been around since the 1940s and still fascinates people, demonstrating that 3D printing is an effective and memorable technique, appealing both to our senses and sense of wonder. East coast businesses hire Performance East for their plastic printing requirements. www.PlasticPrintingNY.com Call: 800-221-9670

Digital Printing: More Than Just an Ink Jet

When the layman thinks about digital printing, an image of a small desktop printer, ink cartridges, and white paper may be what most commonly comes to mind. However, this method of printing has only been available to the masses since 1976. Despite being one of the most common printing methods used today, only around 9% of pages printed annually are printed digitally.

The process of printing a non-tangible, digital image onto a physically tangible surface was a great advancement for countless industries, such as photography and film. The main difference between digital and non-digital printing is that digital printing does not use any printing plates whatsoever to transfer the ink. This process is computerized.

As you can imagine, there are advantages of obviating the printing plate. First, removing the step allows for faster production and shorter turnaround. Second, you don’t have the additional labor, materials and operational costs of making and operating a printing plate and blanket. Digital printing is ideal for smaller scale production, as opposed to mass media such as newspapers, or books that need to be produced in the tens of thousands.

Additionally, you will find greater accuracy in digital printing due to the precision of lasers and mechanized ink jets. Accordingly, you will find that many reproductions of pieces of fine art such as paintings, photographs, drawings, or any two dimensional works are often printed using digital printing due to the high quality and exactness of the printing process itself.

Digital printing lends itself to the advertising sector as well, because of its capability for variable data printing. This enables the printer to print mass personalized material such as the same messages, addressed to different people, or messages with different numerical values but with the same body content.

Signage used in retail advertising such as point of purchase signs, banners, and promotional materials are often produced digitally. Our digital printing service at Performance East has been available upon our founding, and is always improving and upgrading with the newest, most advanced technologies. Visit Performance East at www.PlasticPrintingNY.com 800-221-9670