Top 5 Popular eCommerce Shopping Cart Softwares

Today ecommerce is becoming popular day by day. The influence of internet is inevitable in this hi tech world where people are depending on internet for almost everything. If you run a business and you want to extend it, starting an online business will be a better option. Let us now take a look of some of the most popular shopping kart making software available in the cyber world.

• Magento: is one of the most popular shopping cart softwares and is used in more than a million websites. Magento was first launched on 28th march 2008. It was developed by Varian with the help of members of open source community. Magento was build using Zend framework and it uses EAV (Entity Attribute Value Database) for the storage of data. In September 2010 Magento mobile was launched as an extension platform for building IOS apps. Magento was acquired by Ebay in 2011 and it is now part of X commerce business group.

• Interspire: is another popular platform which is used for making shopping karts. This is known as the shopping kart software for common man as it does not require much expert knowledge to build and operate a full functional cart.  It is estimated that Interspire is used by over half a million people.  Because of the availability of a large number of templates and themes users can design the website according to their wish.

• Zen cart: is an online file management system that allows the user to create shopping karts. Zen kart is php based and the database available is MySQL. The most beautiful part about the Zen kart is it’s free and under the GNU license.  Zencart is supported in various languages and currencies. It is more flexible and versatile unlike other shopping kart development sites and hence is one of the more popular than the others. Multi payment, shipping options, gift coupons and several other features are available in Zencart.

• Cubecart: is software that is used for making shopping karts. Cubecart V3 is free and hence a great platform for beginners.  Features of cubecart are growing day by day. Many developers contribute many plugins in cubecart. We have to pay for cubecart v 4 but it contains many innovative features.

• Agoracart: is an online shopping cart that offers many customer interactive features. It is written in perl/Mysql and there is an online CSS manager by which we can customize our website online. It features unlimited categories, products, shipping details etc. A vast number of templates are available from which we can choose the one which suits our website the most. Agocart is easy to install, manage and customize.

If you are interested in getting your business into new heights starting an ecommerce website will be a smart idea.

Six Marketing Strategies for Building a Successful Social Media Campaign

Social media websites are one the most efficient ways of online marketing. Let us now see six most important marketing strategies adopted for building a successful social media campaign.

• Content marketing is an important method using online marketing. People are fed up of watching commercials on television and newspaper. They want to become more interactive with the companies. They want to explore more options, compare the products and get the best ones. Online content is shareable, portable and easily comparable. People can chose whether they want to see the advertisement or not but in television changing the channel is the only option.

• Recruiting a social media analyst will be a great option for doing social media marketing. He will know what to do to improve the business. There are many companies providing SEO and internet marketing. Identifying the best company is a challenging job. If you run a business and you don’t have enough knowledge about internet marketing there is a chance that you give your work to the wrong company. Avoiding all these things by having a social media analyst in your company is an essential.

• Making creative content for advertising is essential for social media marketing. The content no matter whether it is a caption, an article or a picture, it should be such that it should catch the attention of the people; people should find it interesting rather than boring, then only they will pay attention to the advertisement. Hiring creative designers and content writers will enhance the advertisement of your company.

• Always keep a watch on your competitor. See how he is using the web to increase his business. Check his business growth and compare it to yours. Understand the various online strategies they are implementing to increase their brand name and business.

• Conduct online contests to encourage more interaction with your costumers. If they have a good interaction with your company only then will they chose your products. Make a forum and organize discussions about your product. By this we can know what people think about your company and the defects of the products if any. This will definitely improve the quality of production. For example, you are running a mobile company and in your forum there are many complaints about some problems in the phone say, for example,  the battery doesn’ t last longer. You now know the problem and you can adopt counter measures for it.

• Make a good website with enough facilities for interaction with customers. We know making a good website is the first thing that we have to consider. Make feedback forums in the website so that the customers could get an opportunity to express their experience with the products. They can write reviews of the products which is of great use as others can read it and then chose your products.

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