Interacting with Google In-Page Analytics

Visualizing user interaction has always been an important step in understanding exactly how people are engaging our websites. There’s something humbling to a web designer to see where people click and what users do when they’re actually on your website. We pride ourselves in being user experience (UX) design experts, but there are always surprising results when you can actually see the usage data. Why didn’t they click that button? Why are they using the footer navigation and not the top menu? How could they miss that call to action? Why are they trying to click the banner image?

How to track user engagement visually?

There are tons of tools out there to assist in visually outlining your website’s usage in tracking where people click on your website and the percentage of those who do. Some free, and some paid. These tools allow us to understand what users do when they are on your site, and how they are actually navigating the site to measure where they are clicking.

Google has always had an option called Site Overlay in the Google Analytics report under the ‘content’ section (which we often found quite buggy). Recently Google Analytics has released a completely remodeled version of this report called In-Page Analytics that shows click data superimposed over your website as you browse your various web pages.

What you can measure with In-Page Analytics?

Viewing “Clicks” by percentage is a report to show us where on the page that users click in respect to the percentage of those who are clicking (to help eliminate the outliers). You can see a speech bubble next to the links on your site that represent a % of users who click that link.

Scroll map is a bar that follows you as you scroll down the page to tell you the % of users who are clicking on any links below that point. It’s quite helpful in determining the true “fold” of your website as well as secondary navigation items or alternative call to action regions.

What’s lacking from In-Page Analytics?

There are still imperfections in the accuracy of the data using In-Page analytics. Knowing where on the page that someone clicks can be just as important as what the user clicks on the page. What this means is that say we have a link to our online Portfolio, and we have links to this page in both the top navigation menu and the call-to-action button on our website. In-Page Analytics would show the percentage of users who click to that page, but not that of the 43% of users who visit that page 24% use the main navigation and 19% use the call-to-action button.

We also run heat mapping tools that let us paint a better picture of exactly where people are clicking on the website to help us measure the data we receive from the In-Page Analytics in more detail.

Overall rating of the new Google In-Page Analytics

We would rate Google’s new tool around 4 out of 5. It’s an incredible tool to pair with your existing Google Analytics reports and it’s a big step up from the original Site Overlay. Customizing reports and visualizing the Goal Conversions makes this a must have, whereas something like crazy egg wouldn’t allow you to leverage the power of the other analytical data from Google. Still hoping they improve the click placement, but we’re really pleased with all of the new Google Analytics improvements and certainly the In-Page Analytics section.

This article has been provided courtesy of the top Orlando Website Design and Orlando SEO company Designzillas. Designzillas is a full service Website Design Agency in Orlando specializing in web design, user experience (UX) design, web development, e-commerce solutions, and online marketing. For more information, visit http://www.designzillas.com.

How to Get a Perfect PSD to WordPress Conversion Provider

WordPress conversion is quite beneficial to fetch a highly workable, technically superior and aesthetically charming website. If you are about to start a business and are looking for a WordPress website, it’s the right time to start searching for a perfect PSD to WordPress conversion provider. Mentioned below are some of the ways to meet the right conversion partner.

Turnaround Time

Turnaround time would be pivotal for the success of a vision which needs a workable website. If you go for WordPress conversion, turnaround time holds value as it puts you right in the front. The lesser the turnaround time, the better for business and its future prospects; anything between 1-3 days would be a good turnaround time.

Pricing

Charges vary when PSD to WordPress conversion is sought, as varying degrees of services and facilities are involved. Besides somewhat standard charges, the majority of conversion companies ask for additional payments on many occasions; charges vary when a favorable turnaround time is sought, when additional services are chosen, and when newer technologies are asked to be used.

Money Return

Money return is a policy which is applied by many WordPress conversion providers to serve the clients well. To avail this facility at the fullest, the best way would be to read the Terms & Conditions documents carefully. After all, this kind of facility serves more of provider’s interests rather than the clients.

Payment Terms

Payment terms also vary in the WordPress conversion domain, as providers employ different tactics as per the need. The varying degrees of payment terms include either paying 100% upfront, or paying a small percentage in advance, or paying almost half the amount before the starting of the work.

Medium of Payment

As currency differs, so does the way of buying and selling, however, all such divergence must be sorted out well in advance. The medium & mode of payment however differ and must be aligned to get the issue solved. Whether to accept cards or modern payment modes, all such issues must be sorted out to avoid being in any virtual mess.

Support after Project Delivery

Support after project delivery is a vital concern which should be dealt with a great care to get the best benefits. In PSD to WordPress conversions, the support period can be anything between 30-60 days; however, the nature of support can vary big time due to time and location constraints.

Support During the Development

Support during the development stage is another vital concern that is discussed during PSD to WordPress conversion process. With this kind of support, the client always has the advantage of getting features, tools, options and facilities added anytime, as per the wish. If not offered, it can hamper the growth prospects of the business about to be launched.

Final Demo

Final demo is an equally important aspect which enables clients to get in any changes before nodding for final delivery. If a WordPress conversion does not offer final demo facility, it means it does not offer the facility to bring changes at the last moments. After all, changes might be needed once the final demo is presented to the clients. If a provider does not allow this vital facility, the next available option must be chosen.   

About the Author :- WPIntegration,  a specialized division of Ipraxa – a full service web agency, offering services like PSD to WordPress  conversion and integration. Our highly skilled and experienced WordPress Experts can develop anything using WordPress CMS like Blogs, News Portal, Online Magazine, Web Directory, Ecommerce sites etc. (Website:- www.wpintegration.com)