Link Building Using Widget in Five Simple Steps

Widget is a small program that you can easily put on your website, blog, or personalized start page. A common example of a widget is that most of us run across almost every day is those Google advertisements. These ads are produced by placing a small piece of code on the web page. The hard part — choosing an advertisement that matches the content and displaying that ad — is done by Google.

But widgets aren’t limited to advertisements. A widget can be anything from a voting poll to a weather forecast to a list of current headlines to a crossword puzzle. You can utilize them in your blog to provide an interactive experience for your readers, or you can place them on your personalized start page to get at information you want to see on a regular basis.

Widgets are an effective way to expose data or crowd sourced information in easy ways. They can also serve as a scalable way to build links back to your target site while easy to implement distributed application that people find valuable, here are five simple steps to access widgets.


The first step in widget success is creating a ‘great widget’. So adhere the following practices, these practices are best when you’re thinking about adding widget to your websites.

1. Transparency: Don’t hide the link using CSS or other coding tricks. Your embedded link in the widget has to be visible, only then your users will like it.

2. No Bait & Switches: Always make sure that the link is relevant to the creator and contents of widget.

For example: If the widget is from a fashion site; that displays the latest openings for Wedding Occasions, don’t include a anchor text where the link goes to an medical care sign-up site.

From above you could have understood that – don’t use anchor text link to send traffic to a site not based on the content of the widget.

3. Brand Attribution: Focus on brand creating the brand keyword modifier in the link. The anchor text value is the only one component of an effective widget link. For targeting most of the link includes both brand and a lock –up of the focus keyword. An example is Power Point Presentation.

SEO Benefits:

In all SEO activities; always aim to stay above board with “white hat” tactics. The SEO benefits of well designed widget include:

·  Persistent and distributed presence on other sites. Brand exposure can result in awareness and additional brand search in the engines.

·  Domain diversity is a key component of any inbound linking program. So increase the number of domain links in your site.

·  An increase in quantity of inbounds links will be more useful and also it will get added more to other sites.

· Have control over the anchor text in the links.

Development Area:

If a widget has to be well developed, it should be well designed, loaded quickly, should be light weighted, and be code perceptive so that it doesn’t slow down the loading of the page. The key to make widget use for SEO is making the widget visible to the search engines as a part of the host page. This means the following:

Using search engine bots like HEML, JQuery, XTML etc… build technology that can be “crawled” or “read”.

· Avoid technologies such as iframes.

· Use effective Meta tags.

· Make the widget as code light as possible to keep the speed of the loading page of the host strong.

· Make the widget as customizable from color to targeting perspective as possible, as it makes sense for the application.


A good widget has usefulness that excites web makers, marketers and end-users. Even the most helpful widget in the world can get lost without proper persisting. If users are unaware of the existence, below are some tactics:

· Using good SEO practices creates a standalone page on your website for the widget. Build the page with navigation and site map structures.

· Create blog posts, mentioned in your social media channels, profiles & e-mail newsletters.

· Promote the page with widget embedded in your own site, partner site, or site you have business relationships.

· Find some specific, relevant sites to partner with to “seed” the widget and get early feedback.


With most marketing activities, make sure you have referral measurement mechanism set-up in place, so that you can learn which widgets are performing as per your expectations. Track click-through, visits, conversions, and leads captured from your distributed creations. Keep the widgets that perform well, and remove the ones that are causing damage to your brand.

5 Questions to Ask, Before Jumping Into a New Social Media Other than Facebook

New social networks are always popping up on a regular basis, and one of the true facts is that these specialized communities don’t have Facebook’s 800 million users. That doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach and are reaping the benefits.

Some of the rising social networks include Pinterest, Houzz, Tumblr, Instagram, GetGlue, IntoNow, PlayUp etc… Each of these networks courts a different demographic and audience, and each offers unique ways to share content like photos, links, and comments.

But remember, brands shouldn’t rush to create pages or advertise on these social networks, even if the audience seems like a perfect fit. To take full advantage of focused social networks, it pays to create specific engagement programs for each community.

Before taking the plunge on smaller social networks, marketers have to take a chance to ask these below five questions:

1. Is there at least one Target Audience?

When you have a goal to engage with potential clients and customers, then the quality and focus of the social network members are critical. So you have to do a bit research and make sure your target audiences are represented on the social network.

2. How much Time will you need?

When you begin connecting with a new community; remember that you are building out your brand page/presence as well as daily community management task for your new community, so think about how much time you’ll need to get connected.

Approximately you will need 10-12 hours to create new assets, crafts messaging specific to the channel and deploy the new presence. Where else ongoing community management will vary depending on how active you want to be on the new network.

3. How will use the New Channel?

Think about the following questions before using the new channel:

1. Will you have presence on a new social network to promote one aspect of your business?

2. Will the network be a place for you to ask for product feedback?

3. Will there be place for consumers to take part in the development cycle? etc…

Instead you can use the new social channel to build your brand reach in a global way. With board-based communities like Pinterest, brands which are simply showcasing their brand voice through images and ideas bring users closer to the brand.

4. How to work on the progress for Success?

Setting specific engagement goals for each social network is critical. But by setting short-term, growth related goals at the onset; you can more easily manage for success.

Remember these are new communities for you, so you can’t see huge brand sales or sales impact right away. So the community has to grow and get matured as well as your metrics and goals. Map out specific goal for engagement user action, sharing metrics, etc…

5. Where will this channel be after Two Years?

There are plenty and plenty of social media futurists out there; but no one can assure whether a social network will stick around in consumer’s heart and mind for the long haul.

First take some time to map out which feature you hope the channel will add in the next two years such as new functionalities, enhancement to usability, and new marketing and advertising methods, and whether this meets your brand requirements accordingly. Maybe the communities might never deliver these but create a “wish list” instead.

It will help you to assess whether your network is delivering the feature that matters to your brand now and down the line.


The newest social networks always look shiny and new, but the real goal for brands is to participate in niche communities to reach specific, engaged audiences. By asking these above few questions you can engage with a new network, and you can bring a little strategy and structure to your social marketing strategy. Good Luck!