Choosing an appropriate domain name can be quite important. Firstly, when it comes to domain names, you must try to stay away from the silly, stupid, ridiculous or clever people. Try to keep your domain name simple and make it something your customers can always remember if they lose the link to your business website.
Make sure you take note that though your domain name on Geocities or AOL might seem like the least expensive way to go, it might also get you dropped from certain search engines. Some search engines ignore domain addresses that might reside on these ‘free servers’ or on the ‘cheap’ servers.
Even if your site is recognized and well considered by search engines, a professional domain name that makes use of your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing a domain name is not that expensive, with a cost of about $100 and there are several companies that can register the name for you, provided it is available and has not already been used by any other company.
Using one of your keywords in your domain name can increase your ranking on some search engines. For instance, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.
You might also want to decide to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will however have to pay for each of the domain names and also the monthly hosting fees. It will all depend on the type and size of your business and your competition.
You must try to bear in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then try to link it to your primary site. But do not design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that might all contain your business name, and give your business a professional feel. When customers tend to get emails from [email protected] they will feel as if they are dealing with a stable, clear and professional business operation.
There is clearly no need for customers to understand how you manage all your email boxes on your domain. They just need to feel that your business is dependable and very reputable.
James Reid is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.