Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
Twitter has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite of such a massive, highly-engaged audience, many advertisers have struggled to find the best way to connect with Twitter users. Now let’s see what Promoted Twitter can do……..
Promoted Tweets appear in users’ timelines when they search for a particular term, if those users are following the brand promoting that particular tweet, or if a user is similar to a user who already follows that brand. They appear at the top of the timeline along with an orange arrow and “promoted by…” to indicate that they are Promoted Tweets.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be re-tweeted, replied to, favorited and more.
All Promoted Tweets are first displayed as regular Tweets to the timelines of people following an account. The advertisers can then promote those Tweets to spark additional conversation
Promote good content always:
The content you’re promoting must be engaging & interesting; make sure of it. Try to think informational, inspirational or encouraging not salesy always. Remember a Promoted Tweet is only the beginning of a long engagement conversation. If you want to be followed by followers to get frequent updates on your messages & promotions; then you’ll need to continue tweet greatly, also share the content via both regular & promoted tweets.
A great thing about twitter is you can use 140 characters to promote your long form content via links. You can offer your followers the wider range of twitter community via Promoted Tweets to blog posts, exclusive videos, photos, webinars, contests, deals, games more& more……
Always check your promoted tweet regularly; as your Promoted Tweet campaign are running; analyze the impact in real-time using Twitter’s campaign tools.
After setting the Promoted Tweets marketers just forget about it; instead change the main message on regular basis; also check with real time what’s working & what doesn’t need to generate clicks & traffic.
Make sure you run an A/B test for copying or update landing pages.
Own Hash Tags:
Promoting Tweets is a great way to the express Hash Tag; if you intend to use either an event, new product or a new brand. Introduce hash tag & then beginning using new hash tag in all your Promoted Tweets. Creative & interesting content is what always gets shared along this pass-long.
Study well to use Twitter:
Understand the basic of twitter; before you blast out a Promoted Twitter campaign. First use twitters for a while, learn twitter etiquette & see what type of content resonates your followers, then start paying for Promoted Tweets.
After you lay the land on twitter, experiment with Promoted Tweets with right messages at right time; because if you launch your Promoted Tweets where traffic levels & conversation are extremely high volume, your Promoted Tweets will be lost. For instance after a huge new story if your add your Promoted Tweets it will get lost for sure in the shuffle. So beware, always launch your Promoted Tweet at the right time.
Think & Decide:
To get the attention for your tweets is very important, but before jumping onto memes & hot topic; think twice about these band wagons.
“A conversation storm can easily take a turn for the worst” and your brand would fallout.
Indeed there’s a fine line between “ being clever & being a headline” Be sure that you are up to correct line; considering all the potential consequences, to jump into the trending topic.
Twitter is a unique universe with millions of users every day. By carefully using Promoted Tweets, marketers can be a part of the Twitter conversation and spark deeper engagement with their brands. But before you rush out and buy tons & tons of Promoted Tweets, make sure that you can master them …. the above tips would be useful for that.