Improving Website Sales

Anyone who has been working in online marketing knows that the lifeblood of a business is the traffic directed towards the given site. More visitors will be equivalent to more sales. Nevertheless, here are some ways for you to tweak your sites in order to improve your sales without the need to get more visitors.

The first method will be to weave in your personal touch in your sales message. Nobody likes the idea of buying from a total stranger, but many people will buy what their close friends recommend to them. So, if you can win over your audience by telling them that you are a personal friend who has their best interests at heart, they will be further convinced to buy your products. Don’t forget to speak to an individual in your sales letter, and not to your entire audience.

The second best method is to try to publish testimonials and comments from your customers. A good idea will be to publish both good and bad comments; in that way prospects will be more convinced that these testimonials are real. When prospects see testimonials on your website, they will have more confidence to buy from you due to the fact that human beings follow the herd mentality; when others have bought and proven it to be authentic, they will jump on the bandwagon and buy it too.

Try to use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from beginning to end, but most people will pay attention to images on your website.

Try to offer some quality bonuses that will accompany the product. When you offer some bonuses that will complement your product, your prospects will feel like it’s a very good deal and that it would be stupid to miss it. Try to make sure to state the monetary value of your bonuses quite clearly so that people will be even more compelled to grab your good bargain.

Finally, make sure you ask for the sale! Many people attract their prospects with the benefits of their product, informing them with stories of how it has solved many problems, even offered killer bonuses but sometimes forget to ask for the sale. Try to always give a clear instruction on how to buy your product. For instance, a link with a “click the button to buy now!” logo might help a lot.

Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

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