Make Buying From Your Site Easy

Trying to persuade your potential clients to buy from you is a difficult task, but have you ever considered that you might be making the process a lot more difficult for you and your clients if they are convinced but don’t know how to buy from you? No matter how good your site is, your visitors will never buy from you if they find your site troublesome.

Firstly, you will want your order form to be easy to find and hassle-free. You can write a short and clear paragraph in order to direct your prospects to your order form in order for you to reduce the chances of them getting lost. You will also be able to reduce the chances of losing clients through putting a visible link to your order page from every other page on your site.

Further, do you offer options for multiple payment? A few people might feel comfortable paying through Paypal, some might only want to pay with their credit card and others might want to send a check (cheque). The more options that you offer, the better your chances will be for covering your prospect’s desired method of payment. In the end, it might not make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they would like to.

However, you might want to prove that you are a merchant with a lot of credibility. Make sure therefore that your order form is secure, whilst using encryption technology. For this, you might want to look into SSL. It will also be possible for you to offer a money back guarantee in order for people to feel confident about buying from you. How about support for after sales? Who should your clients contact if they have any after-sales questions?

On the other hand, you can add customer testimonials, your contact information, address, etc. to increase your prospective client’s confidence. Try to make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

In conclusion, it would be a shame if you sold hard and sold well to a prospective client and something goes wrong when he or she is about to pay. Try to eliminate any chances of that in order to get some higher profits.

James Reid is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

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