Search Engine Optimization Explained

Search Engine Optimization is a process of selecting the most appropriate targeted keyword phrases related to your site and ensuring that this will rank your site highly in search engines so that when someone searches for some particular phrases it will return your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves the appropriate link building process. The most popular search engines are Google, Yahoo, Bing (formerly MSN Search) and (Ask Jeeves). Search engines try to keep their methods and ranking algorithms secret, mostly in order to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine might use hundreds of factors whilst ranking the listings where the factors themselves and the weight each carries might continually vary. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites don’t need to be “submitted” to search engines in order to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take several days up to even weeks from the referring of a link from such an established site for all the main search engine spiders to begin visiting and indexing the new site.

If you are not able to research and choose keywords and work on your own search engine ranking, you might want to hire someone who will work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make certain recommendations in order to increase your search engine ranking and website traffic. If you like, they will also provide some ongoing consultation and reporting in order to monitor your website and make some recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer in order to build an integrated plan straight away so that all aspects of the design are taken into account at the same time.

Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

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