Well, the time has come to say goodbye to low quality link building altogether. Google has made two major changes to its algorithm to target spammy/scraper sites first, and then followed by Panda update that targeted low quality sites. In addition Google penalized JCPenney, Forbes & Overstock.com for “shady” linking practices.
This situation could become tough for some link builders to digest, especially if you’re coming from research and if you see that “competitors for a particular keyword” are dominating because of their thousands & thousands of pure spam links.
But here are two things you must consider about finding low quality, high volume links in your analysis:
1. Maybe it isn’t the links that got the competitor where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.
2. If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy back links.
If you don’t want the SEO Company behind the next Overstock or JCPenney link building story go wrong. Then you have to face it.
Some Signs to Determine a Valuable Backlink Opportunity
How long can you determine whether a site you’re trying to gain a link from is valuable or not? Here are some “warning” signs as to what Google may have or eventually deem as a low-quality site.
· Lots of ads. If the site is completely covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.
· Lack of quality content. In some case if you can get your article approved immediately, then chances are there that, this isn’t the right article for the network of your need. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your “diamond in the rough.” For example, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either in their case, ads were the more likely issue.
· Lots of content, low traffic. A blog with a Google PageRank 6 probably looks like a great place to spam a comment. But if that blog doesn’t have good authority in terms of traffic and social sharing, etc… then it could be put on the list of sites to be de-valued in the future. PageRank didn’t save some of the sites in the Panda update, considering that those sites are with PageRank 7 and above.
· Lack of moderation. Same kind that goes with the above, except in the case of blog comments and directories. If you see a ton of spammy links on a page, you don’t want yours to go next to it.
What Should You Focus on?
Do you think where should you focus your energy? If you think about the “Content”, then your right!
Nine in 10 organizations use blogs, whitepapers, webinars, info graphics, and other high quality content to leverage for link building and to attract naturally. Not only you can use your content to build links, but you can use it to build, leads as well by proving that the business knows their stuff when it comes to their industry.
Start Changing Your Link Building Strategy
With all these recent news, penalties, and algorithm changes, begin to change your link building strategies right now, for a colorful future!