How to do Social Media Marketing

A successful Business is a combination of skill, passion and productivity. The more the passion and skill the more will be the productivity. Is the productivity alone good enough? No there should be some people to buy the products. For that purpose we are doing marketing. In this era of hi tech technology online marketing is gaining more and more popularity. Online marketing is gaining more and more popularity because of its huge reach. Let us now take a look of some of the ways social media marketing is done.

• Via social media websites

When we hear the word social media, the first thing that comes to our mind is “Facebook”. With more than 800 million active users facebook is the biggest online social networking website.  Using Facebook to commercialize your products is a smart way of online marketing. Either you can advertise in facebook or create a “fan page” for your company. The more “likes” you get in your fan page the more consumer reach you can have. Millions view the advertisement you give in Facebook and it will surely benefit your business. If you have any updates regarding your products you can publish the details in your companies fan page. You can also conduct contests or campaigns to improve the popularity of your product.

Twitter is another popular social media website where we can share our ideas in the form of “twits”. Twits are short messages that our followers can see. Followers are same as friends or fans in facebook. You just have to create an account in twitter and make some followers. You can twit the updates and offers in your company.

LinkedIn is a social networking website for professionals. Various job offers are available in linkedin and we can communicate with technically eminent persons, and you can post job vacancies in your company.

There are many other social media websites like MySpace, Friendster and Digg. You can create and use these to promote your company.

• Blogs and forums

Blogs and forums are two important ways by which we can do social media marketing. In blogs we can write about any topic. If people find our blog post interesting they will share it. As we are doing all these for the promotion of our company, always write articles which relate with our company or the products of our company.  Always remember to write the blog post creatively and don’t ever copy the contents from any other website. If you can’t write blogs by yourself hire a copy writer or content writer and he will do the work. Always remember, it’s the quality that matters not the quantity.  In forums you can post articles and start discussions. Always collect the feedback of the people and you will know how you can improve your product.

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Why Choose Search Engine Optimization Services for your Websites?

SEO or Search Engine Optimization is gaining popularity day by day. If you have a website but you do not do proper SEO that just means you don’t like to grow, you don’t want more people visit your website. SEO consists of some simple techniques by which our website will get a better rank in search engine results. SEO can be done in any kind of websites like personal websites, blogs, educational, business and so on. If you are still confused on whether to choose SEO for your website then just take a look of some of the advantages of SEO in websites and then decide.

Reasons for choosing SEO:

• Better exposure for the company – our company will get a better exposure by SEO; SEO simply means improving the page rank of the website. When the users want something and they look for them in search engines, if our website comes first then the website will get more traffic and ultimately our company will get more customers.  Internet is available in almost every part of the world so number of customers will be tremendously increased if we did internet marketing.

• A boost to your business- If you have a properly maintained website then it automatically boosts up your business thereby providing a upper hand over the competitors. If your website has a better page rank than the trust on your establishment will increase.

• It promotes your website 24*7. Once your give your SEO promotion work to some reputed SEO company then there is nothing to worry about, as that company will look after your website and ensures that it won’t go down in search rank.

• Reduced cost and better use- businessmen spent thousands for advertisement of their commodities in television, newspapers and all, but of all means E-marketing is considered as the best way to reach out customers and by a proper website design we can convince our consumers to buy our goods or use our services.

• There will be certain key words for which our website has to appear in the first pages. If you did SEO and your competitor didn’t do it the for the same keyword, your website will appear in a better position than the other one. this is based on the basic face that “people do look beyond 3rd or 4th pages in search engines”.  Even if you manufacture products with excellent quality, if SEO is not done then you won’t get much progress. You might sell the things as you had done but will not get that height that every one dreams of.

In short, SEO or search engine optimization is an inevitable technique in the online industry.

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