Search Engine Optimization (SEO) is the now the new trend in marketing of any business. SEO helps your business to grow by targeting the relevant keywords when searches are conducted online. Millions and millions of people search online for their needs every day. Businesses appearing on the first page of Google are in a better position to get customers so to record higher sales. Undoubtedly, it is one of the most effective and yet cheap advertising tool available today.
SEO is more like a 24/7 support team of international marketing. You can always measurable its result and lasts long also. The ROI through SEO is much higher than through any other marketing tool. But it is always advisable to hire an experienced SEO specialist that would make your business website more accessible and visible to the visitors as well to search engines.
There are some facts which proves that search engine marketing should form an integral part of every web promotion strategy.
85% of Internet users find websites through search engines like Google, Yahoo or MSN.
90% of Internet users do not move beyond top 30 SERP results. They type some other related keyword if they can’t find a relevant site at first.
75% of Internet users have the intention of purchasing a product or service when searching via some search engine.
To make your business more successful online, you need to start a SEO campaign. It is essential for your business marketing strategy over the web. Here are some points which leaves you no doubt that SEO is mandatory for your business promotion-
SEO gives you a higher Return On your Investment than any other form of marketing if followed a well planned strategy.
SEO provides a long term positioning to your website in terms of ranking and traffic once achieved.
SEO can make your business visible to all the people who are actively searching for your service or product.
SEO provides you 24 hours a day and 365 days every year promotion service exclusively to you.
SEO gives your brand a value in international market also.
SEO is the best cost effective marketing strategy.
And a highly optimised site gives a more pleasant user experience.SEO should be done via proper strategy as if any stone is left unturned then it will result in negative reputation of your brand’s image.