Important Features For Your Web Site

Don’t just focus on the Home Page, Keywords and Titles

The first step towards obtaining more sales when customers visit your site is in being able to see the products that they are looking for. Obviously, search engine optimization and better rankings is not the only factor that will keep your customers on your site or make them want to buy your products. The customer having visited your site, you must then try to ensure that they also get interested in your products or services and that they will want to stay around. Try to motivate them by providing them with some clear, concise and unambiguous information. Therefore, if you happen to sell more than one product or service, try to provide all the necessary information about the product by keeping it all at a different page. By providing some suitable and more easily visible links, the customer will be able to navigate to these pages and obtain the details.

Gaining A Better Understanding Of Your Target Customer

If you decide to design a website then you must be careful to properly target your customers with a well-defined plan. The website business is an extension or replacement for a standard storefront. You will be able to send email to your existing clients and ask them to complete a survey or even when they are browsing on your website. Always ask them about their choices. Why do they like your products? Do you offer discount prices or coupons? Are your prices consistently and truly lower than others? Is your shipping price any cheaper? Do you respond any faster to client questions? Are your product descriptions more efficient? Are your return policies and guarantees better than your competitor’s? In order to know your customer you can try to check the credit card records or request from your customer to complete a simple contact form with name, address, age, gender, etc. when they decide to buy a product.

Does your website give you sufficient contact information?

When you sell from a website, your customer will be able to buy your products 24 hrs a day and so will your customers may be from other states that are thousands of miles away. Try to always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that will reach you. People might need to contact you about sales, general information or technical problems on your site. Also always try to have your email forwarded to another email address if you don’t often check your website mailbox. When your customer wants to buy online, try to provide enough options such as credit card, PayPal or other online payment service.


Michael Beattie is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Make Buying From Your Site Easy

Trying to persuade your potential clients to buy from you is a difficult task, but have you ever considered that you might be making the process a lot more difficult for you and your clients if they are convinced but don’t know how to buy from you? No matter how good your site is, your visitors will never buy from you if they find your site troublesome.

Firstly, you will want your order form to be easy to find and hassle-free. You can write a short and clear paragraph in order to direct your prospects to your order form in order for you to reduce the chances of them getting lost. You will also be able to reduce the chances of losing clients through putting a visible link to your order page from every other page on your site.

Further, do you offer options for multiple payment? A few people might feel comfortable paying through Paypal, some might only want to pay with their credit card and others might want to send a check (cheque). The more options that you offer, the better your chances will be for covering your prospect’s desired method of payment. In the end, it might not make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they would like to.

However, you might want to prove that you are a merchant with a lot of credibility. Make sure therefore that your order form is secure, whilst using encryption technology. For this, you might want to look into SSL. It will also be possible for you to offer a money back guarantee in order for people to feel confident about buying from you. How about support for after sales? Who should your clients contact if they have any after-sales questions?

On the other hand, you can add customer testimonials, your contact information, address, etc. to increase your prospective client’s confidence. Try to make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

In conclusion, it would be a shame if you sold hard and sold well to a prospective client and something goes wrong when he or she is about to pay. Try to eliminate any chances of that in order to get some higher profits.


James Reid is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.