Why Good Web Design Is Important

Your website is the very core of your online business; it is the virtual representation of your company whether it exists physically or not. When you carry out your online business, people can’t see you physically as they would if you were working from a real shop. Therefore, people tend to judge you by your appearance. This is where the need for a good design comes in.

Try to imagine yourself running an offline company. Would you find it acceptable for your employees to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professional looking clothes, you are suggesting to your customers that you do care about quality. This works very simply because first impressions make a big difference.

This is quite similarly the case with your website. If your website is put together in a shabby manner and looks like a 5 minute “quick fix”, you will be literally shouting to your visitors that you are not a professional company and that you care little about quality.

On the other hand, if your website layout looks totally professional, you will be giving your visitors the idea that you have given careful attention to every detail and that you care about professionalism. This will imply that you are therefore organized, focused and that you really do mean business.

However, you should also have anything which is related to your company well designed. This goes from business cards to letterheads all the way to promotional brochures, every little bit counts. This is because as you grow your business, these items will become the face of your business. Once again, you can think of the “salesperson dressed shabbily” analogy, and you will get my point.


Nora Roberts is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Better Website Design

Introduction:

Design and more design! To put the wonders of a good design into perspective, you can try to imagine yourself buying a T-Shirt. First of all, what do we tend to look at? The first thing is the design of the T-Shirt, of course. Assuming that all the other factors are constant, the design or appearance, would then become the key aspect.

2 )  Design

Trying to imagine yourself in another individual’s shoes, as usual, here are two more situations.

Situation A : A website with good design and breathtaking graphics. (Good color schemes with a matching theme), and pictures. Optimum resolutions and relevant fonts and word sizes are used.

Situation B : A website inversely equipped with gruesome graphics and pictures in terms of resolution, quality and relevancy. For example, red pictures with a bright green background. Fonts used which don’t match albeit too fanciful. Or too small, and artsy font-types.

In the Situation A, visitors that will enter the website will immediately be awestruck and impressed by the design and artwork. The well placed pictures and designs will somewhat symbolize or represent the positive and professional nature of the company/website. As we know, most of your visitors will also tend to judge through impression.

As for Situation B, the shabby environment due to a severe lack of creativity and badly taken pictures wouldn’t exactly help in drawing visitors to your website. Fonts that are hard to be read, let alone understood, and appreciated, and mismatching themes in terms of color, won’t be exactly welcoming, will they?

Analysis: Now, the essential idea here is to always plan your websites, and try to get other individuals that will provide feedback and different perspectives. Each mindset might differ, but at least you will get some room for improvement. Don’t get me wrong, even a very ordinary website with proper design could generate plenty of positive implications, but the main idea here is to at least maintain the idea of an good, neat and impressionable website.


James Reid is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.