Why Good Web Design Is Important

Your website is the very core of your online business; it is the virtual representation of your company whether it exists physically or not. When you carry out your online business, people can’t see you physically as they would if you were working from a real shop. Therefore, people tend to judge you by your appearance. This is where the need for a good design comes in.

Try to imagine yourself running an offline company. Would you find it acceptable for your employees to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professional looking clothes, you are suggesting to your customers that you do care about quality. This works very simply because first impressions make a big difference.

This is quite similarly the case with your website. If your website is put together in a shabby manner and looks like a 5 minute “quick fix”, you will be literally shouting to your visitors that you are not a professional company and that you care little about quality.

On the other hand, if your website layout looks totally professional, you will be giving your visitors the idea that you have given careful attention to every detail and that you care about professionalism. This will imply that you are therefore organized, focused and that you really do mean business.

However, you should also have anything which is related to your company well designed. This goes from business cards to letterheads all the way to promotional brochures, every little bit counts. This is because as you grow your business, these items will become the face of your business. Once again, you can think of the “salesperson dressed shabbily” analogy, and you will get my point.


Nora Roberts is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Principles for Good Web Design

Your website is where your business is – it is like the location of an offline company. Therefore, it is crucial to make use of good design principles in order to ensure that your site reaches out to the maximum amount of visitors and sells to as many people as possible.

Try to make sure that you have clear directions on your website’s navigation. The navigation menu should be neat, tidy and concise so that visitors know how to navigate through your website without any confusion.

Try to reduce the amount of images which are present on your website, as they will make your site load very slowly and more often than not they are quite unnecessary. If you think any image on your site is essential, try to make sure that you optimize them by using image editing programs so that they have a minimum file size.

Try to maintain your text paragraphs to a length which is reasonable. If a paragraph is too long, you should divide it into separate paragraphs so that the text blocks won’t be too big. This is crucial due to the fact that a block of text that is too large will deter visitors from reading any of your content.

Try to make sure that your website complies to web standards at www.w3.org and make sure that they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose many potential visitors.

Try to avoid using scripting languages on your site unless it is most necessary. Make use of scripting languages in order to handle or manipulate data, but not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and might even crash some browsers. Also, scripts aren’t supported across all browsers, so some visitors might miss on some important information due to this.

Try to use CSS in order to style your page content as they can save you a lot of work through the styling of all elements on your website in one go.


J. M. Stevens is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.