Website Optimization: More Keyword Research Tools

One requirement is to choose those keywords which are frequently searched for and which are in high demand, but not being already used by many other websites and competitors, and thus have low competition. There are a strong number of keyword research tools that can assist you in finding them.

Apart from the Wordtracker which was already discussed in another article, we have some more equally important research tools such as Overture, Google AdWords Keyword and Guidebeam.

Overture’s keyword suggestion tool is free and a lot quicker to use than Wordtracker. It functions more like the Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase. For instance if you type ‘Computer’, the Overture search suggestion tool will tell you that during the past month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly ‘computer game’ was searched 302210 times. Also, given one word, it will tell you all relevant combinations of that word, which are based on actual searches carried out by people. If the word you keyed in is not a common search term then you will not get any good results. It means that very few people have actually searched for that word during the past month.

Even Google Keyword Tool tend to generate potential keywords for your ad campaign and report their Google statistics, including search performance and seasonal trends. Features of this tool tend to include,

• Sorting out the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords which are present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages which are linked to or from the original URL page.
• More keyword results will be generated based on regularly updated usage statistics database. This will assist you towards obtaining new keywords or phrases.

Guidebeam is also an interesting resource. Try to type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam’s estimation of how relevant that phrase is.

These softwares can be quite useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Using Google Adwords For Driving Laser Targeted Traffic

The biggest and most well known secret known in generating wealth on the internet based business or e-commerce is Traffic. Everybody knows it quite well; every site wants it and every site does very much need it. The point of websites is to be visited and viewed by many. So, many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are made use of. Without traffic, all of it is for naught.

With traffic comes a potential customer which will basically imply that sales will turn into profit. Though many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated a lot of money by concentrating on a certain niche as well as some subniches.

This is one of the reasons why e-commerce site lasers target certain groups of people and drive them to their site in order to showcase their sites and products. Precision marketing is most essential so that you could count on all the traffic on your site as serving towards obtaining potential customers.

Using Money to Make Money

It is quite a common business notion that if you would like to make money, you have to spend money. One good method of spending money for business gain is through advertising. Advertising will bring in the people because through advertising, they will know that there is such a company or product that exists. With the right type of advertising, you will be able to see the spurt of traffic growth towards your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a very good average of profit that can generate income.

Right now, there aren’t any other advertising schemes that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is quite obvious as you can see so many sites sporting this ad scheme.

When using Google’s Adwords, you have to pay a certain fee which will depend on the number of keywords your ad is keyword sensitive to. Every time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords that they have assigned for their ads.

This method laser targets the traffic a site might want for their site. This will also ensure that you are readily visible in the first page of the search results. Paying Google for this ad scheme will ensures that your target group of people will see your ads. You will drive your laser targeted traffic to your site which will provide for their needs and wants. You can also be sure that you can meet all their demands and requirements.

Setting Google aside, you can also be featured in their other search networks, which includes sites like, AskJeeves, AOL Search and Netscape. These sites also tend to show Adwords ads that react to searches done by visitors. There are also some content networks, non-search engine sites that will feature Google Adwords, which will also carry your ads. But this is subjected to the niche that the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad will also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target all your traffic. Having knowledge that your traffic are all potential customers and are interested in your products and company will provide you with more accurate statistics. This will show you how effective your use of Google Adwords is.

You will then be able to drive some laser targeted traffic to your site through the use of keywords or keyword phrases for your Goggle Adwords that will pertain to your company and to your products. There are many online internet tools that will be able to help you in choosing keywords and keyword phrases that will be currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you will be ensured that every click to your ad is a potential customer that will be precisely looking or interested in what you have to offer. Try to make sure that your Google Adwords ad has the right keywords so that you can drive your laser targeted traffic towards your site.

Using Google Adwords in order to help boost the drive to increase laser targeted traffic will prove to be of the most benefit as many other companies can attest to. The benefits are high with the cost being relatively easy to justify.


Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.