Using Viral Marketing 101 Not To Kill Your Business!

Creative Sites

This is one virtue a site must possess in order to lead the race in the ruthless competition in the Internet based business. With so much competition going between sites on the internet, every marketing method must be employed and utilized.

It won’t matter if you have a killer product or a fantastically designed website, if people don’t know of your existence, it won’t matter, and you won’t make it sell. Worse than that, your business could just get harmed.

Although there might be many methods and schemes used by so many e-commerce sites today, there are still some of those that can assist you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral might easily depict a virus, a word very much dreaded by all computer owners, it is not what it really seems. You don’t actually make use of a computer virus in order to spread your business; on the contrary it just might kill you. Most people have had more than enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also otherwise known as Viral Advertising is a marketing method used to build the public awareness of one’s product or company. They use several forms of media in order to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person obsessed and be obliged or amused to actually pass it on, with the product or company advertisement together with it.

Altogether, companies tend to ride on the idea that if people appreciate the content of a media they will pass it on to their friends and family. They will sponsor the certain media, such as a cool flash games, funny videos, amusing stories and such, which one might pass on to another with the company brand or logo or the products description or any other content in order to help in promoting the company or its product.

Viral marketing has become a popular way towards advertising and marketing due to the fact that they are relatively low cost. In order to avoid being tagged as spam mail, viral marketing tends to count on the eagerness of one person to pass on the product. If a person sees the name of the person that they know as the sender, then they won’t block it and open it as well.

Several companies tend to offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in trying to determine the amount or number of incentive that they can be attributed with.

Using Viral Marketing to your own advantage

The main and biggest advantage of viral marketing is that you get a great amount of publicity and public awareness about your site and company. You also get to generate a flow of traffic containing many potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you will be able to get across to a great number of people and therefore announce your existence.

Most every site and companies are catching on to the efficiency of Viral Marketing and Advertising. Not using it could be quite detrimental to your business. Along with other schemes and methods for your site’s promotion, such as Search Engine Optimization and such, viral marketing could easily push you ahead in all the rating games.

Viral marketing could be a very crafty way to get people to know about you and your company. You will get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All that is required is a great idea, a good addicting game, a funny story, and many ideas are still out there. Try to create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them even more attractive and popular.

Several big companies have tried viral marketing and have had a lot of success stories that went along with it. A classic example of this is Microsoft’s Hotmail, as they were the first known big company to make use of the scheme and it did indeed work wonders for them.

Now it might be your turn to use viral marketing to work wonders for you. Act now and gather the benefits Viral Marketing will provide for you as well as your sales figures.

J. M. Stevens is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Using Google Adwords For Driving Laser Targeted Traffic

The biggest and most well known secret known in generating wealth on the internet based business or e-commerce is Traffic. Everybody knows it quite well; every site wants it and every site does very much need it. The point of websites is to be visited and viewed by many. So, many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are made use of. Without traffic, all of it is for naught.

With traffic comes a potential customer which will basically imply that sales will turn into profit. Though many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated a lot of money by concentrating on a certain niche as well as some subniches.

This is one of the reasons why e-commerce site lasers target certain groups of people and drive them to their site in order to showcase their sites and products. Precision marketing is most essential so that you could count on all the traffic on your site as serving towards obtaining potential customers.

Using Money to Make Money

It is quite a common business notion that if you would like to make money, you have to spend money. One good method of spending money for business gain is through advertising. Advertising will bring in the people because through advertising, they will know that there is such a company or product that exists. With the right type of advertising, you will be able to see the spurt of traffic growth towards your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a very good average of profit that can generate income.

Right now, there aren’t any other advertising schemes that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is quite obvious as you can see so many sites sporting this ad scheme.

When using Google’s Adwords, you have to pay a certain fee which will depend on the number of keywords your ad is keyword sensitive to. Every time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords that they have assigned for their ads.

This method laser targets the traffic a site might want for their site. This will also ensure that you are readily visible in the first page of the search results. Paying Google for this ad scheme will ensures that your target group of people will see your ads. You will drive your laser targeted traffic to your site which will provide for their needs and wants. You can also be sure that you can meet all their demands and requirements.

Setting Google aside, you can also be featured in their other search networks, which includes sites like, AskJeeves, AOL Search and Netscape. These sites also tend to show Adwords ads that react to searches done by visitors. There are also some content networks, non-search engine sites that will feature Google Adwords, which will also carry your ads. But this is subjected to the niche that the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad will also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target all your traffic. Having knowledge that your traffic are all potential customers and are interested in your products and company will provide you with more accurate statistics. This will show you how effective your use of Google Adwords is.

You will then be able to drive some laser targeted traffic to your site through the use of keywords or keyword phrases for your Goggle Adwords that will pertain to your company and to your products. There are many online internet tools that will be able to help you in choosing keywords and keyword phrases that will be currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you will be ensured that every click to your ad is a potential customer that will be precisely looking or interested in what you have to offer. Try to make sure that your Google Adwords ad has the right keywords so that you can drive your laser targeted traffic towards your site.

Using Google Adwords in order to help boost the drive to increase laser targeted traffic will prove to be of the most benefit as many other companies can attest to. The benefits are high with the cost being relatively easy to justify.


Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.