Link Building Using Widget in Five Simple Steps

Widget is a small program that you can easily put on your website, blog, or personalized start page. A common example of a widget is that most of us run across almost every day is those Google advertisements. These ads are produced by placing a small piece of code on the web page. The hard part — choosing an advertisement that matches the content and displaying that ad — is done by Google.

But widgets aren’t limited to advertisements. A widget can be anything from a voting poll to a weather forecast to a list of current headlines to a crossword puzzle. You can utilize them in your blog to provide an interactive experience for your readers, or you can place them on your personalized start page to get at information you want to see on a regular basis.

Widgets are an effective way to expose data or crowd sourced information in easy ways. They can also serve as a scalable way to build links back to your target site while easy to implement distributed application that people find valuable, here are five simple steps to access widgets.

Widget:

The first step in widget success is creating a ‘great widget’. So adhere the following practices, these practices are best when you’re thinking about adding widget to your websites.

1. Transparency: Don’t hide the link using CSS or other coding tricks. Your embedded link in the widget has to be visible, only then your users will like it.

2. No Bait & Switches: Always make sure that the link is relevant to the creator and contents of widget.

For example: If the widget is from a fashion site; that displays the latest openings for Wedding Occasions, don’t include a anchor text where the link goes to an medical care sign-up site.

From above you could have understood that – don’t use anchor text link to send traffic to a site not based on the content of the widget.

3. Brand Attribution: Focus on brand creating the brand keyword modifier in the link. The anchor text value is the only one component of an effective widget link. For targeting most of the link includes both brand and a lock –up of the focus keyword. An example is Power Point Presentation.

SEO Benefits:

In all SEO activities; always aim to stay above board with “white hat” tactics. The SEO benefits of well designed widget include:

·  Persistent and distributed presence on other sites. Brand exposure can result in awareness and additional brand search in the engines.

·  Domain diversity is a key component of any inbound linking program. So increase the number of domain links in your site.

·  An increase in quantity of inbounds links will be more useful and also it will get added more to other sites.

· Have control over the anchor text in the links.

Development Area:

If a widget has to be well developed, it should be well designed, loaded quickly, should be light weighted, and be code perceptive so that it doesn’t slow down the loading of the page. The key to make widget use for SEO is making the widget visible to the search engines as a part of the host page. This means the following:

Using search engine bots like HEML, JQuery, XTML etc… build technology that can be “crawled” or “read”.

· Avoid technologies such as iframes.

· Use effective Meta tags.

· Make the widget as code light as possible to keep the speed of the loading page of the host strong.

· Make the widget as customizable from color to targeting perspective as possible, as it makes sense for the application.

Promotions:

A good widget has usefulness that excites web makers, marketers and end-users. Even the most helpful widget in the world can get lost without proper persisting. If users are unaware of the existence, below are some tactics:

· Using good SEO practices creates a standalone page on your website for the widget. Build the page with navigation and site map structures.

· Create blog posts, mentioned in your social media channels, profiles & e-mail newsletters.

· Promote the page with widget embedded in your own site, partner site, or site you have business relationships.

· Find some specific, relevant sites to partner with to “seed” the widget and get early feedback.

Analysis:

With most marketing activities, make sure you have referral measurement mechanism set-up in place, so that you can learn which widgets are performing as per your expectations. Track click-through, visits, conversions, and leads captured from your distributed creations. Keep the widgets that perform well, and remove the ones that are causing damage to your brand.

Optimizing: 3 Types of Content with 3 Different Media

Everybody’s primary goal in search optimization is to get their own site’s content to rank first or closer to first rank for specific keywords. If, however, you are having trouble doing that the following ideas will help you, but just make sure that the content is branded well enough so people know who to credit for it.

We are going to see how:

* SEO Title,

* Meta Description,

* Meta Keywords, and

* H1 Tags — are going to work with 1.YouTube Videos, 2. Slide Share Presentations, and 3. Flickr Photos, with a stronger domain authority.

1. YouTube Videos:

YouTube is a video-sharing website on which users can upload, share, and view videos. YouTube is a web-service that allows anybody to post their video files and share them with other people. It is owned by Google; hence videos are well ranked in search results. The following parts of YouTube details are used for the video page’s SEO optimization.

* SEO Title: The most important SEO element in your video pages is the ‘Video Title’. This is where you will want your brand name and keywords if you can fit them both together. You Tube will append – YouTube to the end of the title.

* Meta Description: Your video page’s Meta Description will be taken from your video description. Doing this is little tricky as some people like to include their link first to get clicks from their videos to their website. But if you can include that along with a keyword enhanced description within 160 characters you’re all set & ready.

* Meta Keyword: Google may not much care about of Meta Keywords, but be sure to use them at least just for an enhancement. The tags of your video are used as the Meta keyword for the video page. YouTube separates keyword phrases by space & not comma, so be careful to put the quotes around a keyword phrase.

* H1 Tag: Your title will be again used in H1 tags by YouTube.

Don’t forget to use the YouTube’s own keyword tool for keyword ideas based on video search.

2. SlideShare Presentation:

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is one among the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Have you got any Power Point Presentation that you could like to share from webinars, seminars etc…? This Slide Share will help you, & the following will help you optimize those presentations for search.

* SEO Title: The SEO title for your presentation page is simply the title of your presentation. You can completely use the 70 characters as your desire because SlideShare doesn’t append their name to the title. You can use up to 3,000 characters, but only the first160 characters will count.

* Meta Description: The Meta Description for your presentation page is the presentation’s description.

* Meta Keyword: Meta Keywords for your presentation pages are derived from the presentation tag that you enter. The limit is only up to 20.

* H1 Tag: SlideShare will use your presentation’s title in H1 tag also.

Although the links do not count for SEO value, you can include links in your PowerPoint presentation so that people can click it while viewing your presentation on SlideShare. Be sure to include those to get traffic back to your website.

3. Flickr Photos:

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world. Flickr is home to over five billion of the world’s photos. Flickr is always in your back pocket with apps for iPhone, Windows 7, Android, and more. Popping up in image search results can be a powerful way to generate traffic, and one of the top image networks is easily Flickr. Below is how to optimize your images for SEO and traffic generation back to your website.

* SEO Title: Your image page’s SEO title will be used as the title of your image. Flickr will append – Flickr to the end of the title.

* Meta Description: Your video page’s Meta Description will be taken from your video description. The image description is a great place to add your link; you can use anchor text to come back from the link to your website.

* Meta Keyword: The Meta Keyword is derived from the image tags itself. These tags also helps users search for images on Flickr, so be sure to add some good photos.

* H1 Tags: Flickr will be using your image title again in H1 tags.

If you want to use your images for link building, then upload them with Creative Commons rights, and in your image description after the first 160 characters, note that anyone can use the image freely if they link back to your website using the following link and anchor text. It can be a great way to share images that bloggers might use in their posts, infographics, etc…

“Have a Nice Day”