Using Your Keywords In Page Titles

It is strongly recommended that you make use of keywords in the page titles themselves. This title tag can be different from a Meta tag, but it is truly worth considering in relation to them. Whatever text one chooses to place in the title tag (between the and portions) will appear in the title bar of browsers when they decide to view the web page. Some browsers can also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text that you use in the title tag is one of the most important factors in how a search engine might decide to rank your web page. Additionally, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just as a single Home Page, you must always bear in mind that each page of your website must be well optimized for the search engines. The title of each page i.e. the keywords that you use on that page and the phrases that you use in the content will consequently draw traffic to your site.

The unique combination of these words and phrases and content will hopefully draw customers using different search engine terms and techniques, so always make sure that you capture all the keywords and phrases that you need for each product, service or information page.

One of the most common mistakes made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, whilst you want your business name in the title of the home page, it will probably be a waste of valuable keywords and space to put it in the title line of every page on your site. So why not consider putting keywords in the title so that your page will display even closer to the top of the search engine listing.

Dedicating the first three positions for keywords in the title whilst avoiding the stop words like ‘and’, ‘at’ and the like is most crucial in search engine optimization.


Michael Beattie is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Website Optimization: Keyword Density

Keyword density is an indicator of the amount of times the chosen keyword appears in the web page. Nevertheless, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places within a sentence.

If you repeat your keywords with every other word on every line too much, then your site will probably be rejected as an artificial or spam site.

Keyword density is always expressed in a percentage of the total word content on a given web page.

For example, suppose that you have 100 words on your webpage (not including HMTL code used for writing the web page), and you make use of a certain keyword for five times in the content. The keyword density on that page is obtained through simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density will be between 3% and 5%, in order to get recognized by the search engines and you should never go beyond it.

You must always bear in mind, that this rule tends to apply to every page on your site. It will also apply to not just one keyword but also to a set of keywords that will then relate to a different product or service. The keyword density should always be in between 3% and 5%.

Simple steps towards checking the density:

• Copy and paste the content from an individual web page into a word-processing software program such as Microsoft Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Then, try to go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Then, select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you would like to find. ‘Replace’ that word with the same word, so that you don’t change the text.
• When you complete the replace function, the system will then provide a count of the words that you have replaced. That will give the amount of times you have used the keyword in that page.
• Making use of the total word count for the page and the total number of keywords you can now calculate the keyword density.

 


Norman Mather is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.