Link Building Using Widget in Five Simple Steps

Widget is a small program that you can easily put on your website, blog, or personalized start page. A common example of a widget is that most of us run across almost every day is those Google advertisements. These ads are produced by placing a small piece of code on the web page. The hard part — choosing an advertisement that matches the content and displaying that ad — is done by Google.

But widgets aren’t limited to advertisements. A widget can be anything from a voting poll to a weather forecast to a list of current headlines to a crossword puzzle. You can utilize them in your blog to provide an interactive experience for your readers, or you can place them on your personalized start page to get at information you want to see on a regular basis.

Widgets are an effective way to expose data or crowd sourced information in easy ways. They can also serve as a scalable way to build links back to your target site while easy to implement distributed application that people find valuable, here are five simple steps to access widgets.

Widget:

The first step in widget success is creating a ‘great widget’. So adhere the following practices, these practices are best when you’re thinking about adding widget to your websites.

1. Transparency: Don’t hide the link using CSS or other coding tricks. Your embedded link in the widget has to be visible, only then your users will like it.

2. No Bait & Switches: Always make sure that the link is relevant to the creator and contents of widget.

For example: If the widget is from a fashion site; that displays the latest openings for Wedding Occasions, don’t include a anchor text where the link goes to an medical care sign-up site.

From above you could have understood that – don’t use anchor text link to send traffic to a site not based on the content of the widget.

3. Brand Attribution: Focus on brand creating the brand keyword modifier in the link. The anchor text value is the only one component of an effective widget link. For targeting most of the link includes both brand and a lock –up of the focus keyword. An example is Power Point Presentation.

SEO Benefits:

In all SEO activities; always aim to stay above board with “white hat” tactics. The SEO benefits of well designed widget include:

·  Persistent and distributed presence on other sites. Brand exposure can result in awareness and additional brand search in the engines.

·  Domain diversity is a key component of any inbound linking program. So increase the number of domain links in your site.

·  An increase in quantity of inbounds links will be more useful and also it will get added more to other sites.

· Have control over the anchor text in the links.

Development Area:

If a widget has to be well developed, it should be well designed, loaded quickly, should be light weighted, and be code perceptive so that it doesn’t slow down the loading of the page. The key to make widget use for SEO is making the widget visible to the search engines as a part of the host page. This means the following:

Using search engine bots like HEML, JQuery, XTML etc… build technology that can be “crawled” or “read”.

· Avoid technologies such as iframes.

· Use effective Meta tags.

· Make the widget as code light as possible to keep the speed of the loading page of the host strong.

· Make the widget as customizable from color to targeting perspective as possible, as it makes sense for the application.

Promotions:

A good widget has usefulness that excites web makers, marketers and end-users. Even the most helpful widget in the world can get lost without proper persisting. If users are unaware of the existence, below are some tactics:

· Using good SEO practices creates a standalone page on your website for the widget. Build the page with navigation and site map structures.

· Create blog posts, mentioned in your social media channels, profiles & e-mail newsletters.

· Promote the page with widget embedded in your own site, partner site, or site you have business relationships.

· Find some specific, relevant sites to partner with to “seed” the widget and get early feedback.

Analysis:

With most marketing activities, make sure you have referral measurement mechanism set-up in place, so that you can learn which widgets are performing as per your expectations. Track click-through, visits, conversions, and leads captured from your distributed creations. Keep the widgets that perform well, and remove the ones that are causing damage to your brand.

Start Using Google Panda Update, & Say Goodbye to Low Quality Link Building

Well, the time has come to say goodbye to low quality link building altogether. Google has made two major changes to its algorithm to target spammy/scraper sites first, and then followed by Panda update that targeted low quality sites. In addition Google penalized JCPenney, Forbes & Overstock.com for “shady” linking practices.

Competitor’s Research

This situation could become tough for some link builders to digest, especially if you’re coming from research and if you see that “competitors for a particular keyword” are dominating because of their thousands & thousands of pure spam links.

But here are two things you must consider about finding low quality, high volume links in your analysis:

1. Maybe it isn’t the links that got the competitor where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.

2. If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy back links.

If you don’t want the SEO Company behind the next Overstock or JCPenney link building story go wrong. Then you have to face it.

Some Signs to Determine a Valuable Backlink Opportunity

How long can you determine whether a site you’re trying to gain a link from is valuable or not? Here are some “warning” signs as to what Google may have or eventually deem as a low-quality site.

· Lots of ads. If the site is completely covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.

· Lack of quality content. In some case if you can get your article approved immediately, then chances are there that, this isn’t the right article for the network of your need. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your “diamond in the rough.” For example, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either in their case, ads were the more likely issue.

· Lots of content, low traffic. A blog with a Google PageRank 6 probably looks like a great place to spam a comment. But if that blog doesn’t have good authority in terms of traffic and social sharing, etc… then it could be put on the list of sites to be de-valued in the future. PageRank didn’t save some of the sites in the Panda update, considering that those sites are with PageRank 7 and above.

· Lack of moderation. Same kind that goes with the above, except in the case of blog comments and directories. If you see a ton of spammy links on a page, you don’t want yours to go next to it.

What Should You Focus on?

Do you think where should you focus your energy?  If you think about the “Content”, then your right!

Nine in 10 organizations use blogs, whitepapers, webinars, info graphics, and other high quality content to leverage for link building and to attract naturally. Not only you can use your content to build links, but you can use it to build, leads as well by proving that the business knows their stuff when it comes to their industry.

Start Changing Your Link Building Strategy

With all these recent news, penalties, and algorithm changes, begin to change your link building strategies right now, for a colorful future!