Start Using Google Panda Update, & Say Goodbye to Low Quality Link Building

Well, the time has come to say goodbye to low quality link building altogether. Google has made two major changes to its algorithm to target spammy/scraper sites first, and then followed by Panda update that targeted low quality sites. In addition Google penalized JCPenney, Forbes & Overstock.com for “shady” linking practices.

Competitor’s Research

This situation could become tough for some link builders to digest, especially if you’re coming from research and if you see that “competitors for a particular keyword” are dominating because of their thousands & thousands of pure spam links.

But here are two things you must consider about finding low quality, high volume links in your analysis:

1. Maybe it isn’t the links that got the competitor where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.

2. If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy back links.

If you don’t want the SEO Company behind the next Overstock or JCPenney link building story go wrong. Then you have to face it.

Some Signs to Determine a Valuable Backlink Opportunity

How long can you determine whether a site you’re trying to gain a link from is valuable or not? Here are some “warning” signs as to what Google may have or eventually deem as a low-quality site.

· Lots of ads. If the site is completely covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.

· Lack of quality content. In some case if you can get your article approved immediately, then chances are there that, this isn’t the right article for the network of your need. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your “diamond in the rough.” For example, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either in their case, ads were the more likely issue.

· Lots of content, low traffic. A blog with a Google PageRank 6 probably looks like a great place to spam a comment. But if that blog doesn’t have good authority in terms of traffic and social sharing, etc… then it could be put on the list of sites to be de-valued in the future. PageRank didn’t save some of the sites in the Panda update, considering that those sites are with PageRank 7 and above.

· Lack of moderation. Same kind that goes with the above, except in the case of blog comments and directories. If you see a ton of spammy links on a page, you don’t want yours to go next to it.

What Should You Focus on?

Do you think where should you focus your energy?  If you think about the “Content”, then your right!

Nine in 10 organizations use blogs, whitepapers, webinars, info graphics, and other high quality content to leverage for link building and to attract naturally. Not only you can use your content to build links, but you can use it to build, leads as well by proving that the business knows their stuff when it comes to their industry.

Start Changing Your Link Building Strategy

With all these recent news, penalties, and algorithm changes, begin to change your link building strategies right now, for a colorful future!

How To Make Money Using Twitter in Your Business

Making money online has been one of way for passive income. From late 1990s, pay-per-click programs and online advertising have been successful at helping some individuals realize this dream. However, monetary success at these programs depends heavily on web traffic and popularity, and requires extremely heavy traffic just to make a few hundred dollars in monthly revenue. But today these programs have been replaced by the intelligent Google AdSense program, which has been widely adopted by companies and individuals as well.

Let’s take a look at the more modern alternative – Twitter, the number one micro-blogging site. Most of the people use Twitter as a news feed to follow online magazines, celebrities and friends, and its fast moving news feed often informs its users of world events in seconds, long before official news outlets such as the Associated Press can report them. Also Twitter has made its status updates popular than Facebook. Twitter has popularized the use of IRC terms such as “@”, which sends messages to other users, and “#”, which trends topics to spread among other users. Its limit of using 140 characters is a special feature which can be distributed to traditional cell phones, smart phones and computers, also keeps status updates simple and its servers unclogged. Now let’s see how can one tap Twitter’s viral marketing abilities to their own advantage? Here are three simple examples illustrating three very different lessons.

Tweet Deals with Customers:

As the first lesson, let’s take “Woot” as an example. Woot is an online retailer based in Carrolton, Texas, they used a simple approach like — wine would sold in http://wine.woot.com  with an offer of a single deep discount product at midnight, every night to Twitter followers, who could purchase it immediately. Since then Woot’s 1.5 million users begin re-tweeting the message to their friends, which gave them a cascading viral effect, increasing sales volume drastically. Woot’s success illustrates a key lesson for Twitter success –Same way you can use daily updates and the use of re-tweeting for your business too. Try it, it would work out.

Large or Small Tweet about Your Business:

Don’t think that this would work out only for large scale, our next example is with a Kogi Korean BBQ, a small business of four roving food carts teaches another valuable Twitter lesson. Remember the size whether large or small doesn’t matters when you have followers. Roving food trucks might generate regular sales, but once when they change their locations, regular customers might never find them again. But Alice Shin the co-founder started informing their customers by its Twitter feed, the food carts have gone virally, attracting over 50,000 followers who followed Shin’s updates for the latest location of Kogi’s food carts. As followers re tweeted Kogi’s feed, the company’s popularity grew up exponentially. Since using Twitter, Kogi went from using 30 pounds of meat daily to over 1,000! Can you imagine it? You can also bring a change in your business in the same way.

Use Twitter’s Search Engine to find out New Customers:

Here is the last & important lesson you have to learn. Rose Associates, a real-estate marketing and management company in New York City, found another way to use Twitter as a replacement for Google. Since the entire micro-blogosphere of Twitter can be searched from its search box, Rose Associates decided to get proactive, looking for apartment hunters rather than wait to be contacted. The company used ten primary search terms, such as “New York apartments” or “no fee rentals” to filter out possible candidates looking for an apartment. The company then contacts the Twitter user with a reply using the @ feature in an attempt to land a rental. Although only half of these unsolicited ads lead to real rentals, but the company was able to save money.  Otherwise it has to spend on online and physical advertising search services. The lesson here is don’t underestimate the power of Twitter’s search box and its ability to invade people’s lives, even sometimes creepy ways may benefit you.

These are just some ways to make money with Twitter. Viral marketing campaigns often require creativity far outside the traditional box. However, once you find a plan that works, a solid Twitter marketing plan can save your company lots of advertising expenses.