7 Tips, How to Keep SEO on Track in 2012

It’s just few days before we have entered into a new year 2012. Many of us find our self re-evaluating our performance throughout many of life’s facets, to continually yearn to better ourselves. We all have to a moment and re-evaluate what we’re doing to continually achieve within organic search visibility.

Now it’s time to look at your overall SEO strategy, from time to time; this is a perfect time to slow down and see if you’re still on track for SEO success. Always any long- standing effort in life deserves an evaluation from time to time. It’s very important to continually compare progress to past date to assess improvement.

I think, this New Year will provide you great time to review year over year data to bring you SEO success, without their rigors of seasonality and other factors that can mere short term analysis. Beyond assessing number and percentages you should also access overall strategy assess where SEO is going and adjust accordingly.

Review SEO Campaign:

In last year you would have spent your time in building ‘cookery special’ page for a site. But when you go back and take a look; you will see that we have added link, page, content snippet etc…

For Example: When you take a big picture, it will have, multiple links to the same page on a given site page over-usage of keywords, or even worse lack of intended keyword focus on site page. While we’re busy monitoring the day to day worries of ranking, traffic, etc…

Now it’s time to review our SEO strategy and ensure that we stay on the track correctly. Below seven tips will help you with it.

1. Revisiting & KPI:

Revisit the mission of the company/site as well as the KPI’s for the site. We should know where we want to go inside the site, only then we can stick on the track.

2. Review Annotations in Google:

It you’re extremely organized and have notated all changes and implemented dates for SEO initiatives, then you don’t have to go through email for hours.

3. Utilize Tools:

Have you ever gone wild in last year with non-branded keyword anchor text and have you forgotten about branded linking? No problem from this New Year begin utilizing tool such as ‘open site explorer’ and review your over all anchor text count from this year.

4. Top Key Words:

Keep on reviewing Google web master, tools and assess the keywords and their variations found on your site. This helps to provide a holistic view of what Google understand about your site content representation.

5. Internal Page Links may give Surprise:

Stay with Google webmaster tools and review your most heavily linked internal pages. You might be surprised to know that you have unknowingly added certain page link across the site in navigation etc… at last year and now they may be more important than other key site pages in our site

6. Ranking:

Review your targeted keywords, the intended pages for which you want to rank for, and the pages that actually rank for the terms. That is if it does continue to rank, in your site.

Ensure that if you’ve added additional content, whether it’s text or images, that it still helps to support the keyword theme of the page. Have you added internal links into the copy whose anchor text may be too similar to the respective page’s keyword theme, confusing search engines?  Avoid it.

7.W3C Validation:

Run a W3C validation code and check is it still clean as well as check with page load test to access any page elements dragging down load time. Because complete last year designers/developers would have made continues changes to the sites.


This quick spot check of your SEO strategy ensures that SEO domination in this New Year. Now, hopefully you’ve cleared your head off any SEO insecurities and you have more time to get back to your other New Year resolutions!

How to choose the best SEO Company India

In India, the amounts of SEO companies that are available are on the rise, but they are still pretty low in number. A good SEO company India is one which provides its clients with a large range of SEO services, while it also helps in removing minor problems from the website that might be reducing the traffic flow. It is a universal rule that you should only take services from companies that are available near you, so if you are thinking of starting up an online business, it is very important for you to take help from a search engine optimization firm.

When you create a website on the internet, it is like throwing just another drop of water in to a very large sea. It is impossible for readers to find your website unless they know the exact domain address, and because your website would be relatively new, it would be impossible for them to locate it. In order to bring your website out in to the open and make it visible for others, you need the help of a good SEO company. If you are located in India, hiring a good SEO Company India might be a bit difficult, due to the small scope of search engine optimization in this country.

However, there are several companies that have opened up, and one of the most popular companies in India right now is www.makerank.com. These companies provide monthly packages as well as service based packages which can be used by website owners in order to enhance the visibility of your web page. The thing with search engine optimization is that the more amount of money you invest in it, the higher will be the returns that you would get. However, if done the right way, search engine optimization can easily prove to be the best thing that could ever happen to your online business.

Money is not the only requirement if you wish to run an online business, but online marketing is definitely an important requisite if you want your business to succeed. If you wish to choose the best SEO Company India, there are several things that you must keep in mind. First of all, the company that you hire should be one which has significant repute in the business already. It is always wise to look for those companies which have been in the business for a certain period of time, so that they will have experience and will know what they are doing.

Rather than going for the cheap rates and hiring the services of any local firm, you need to choose those companies which are providing you with the best services. Take a look at the work they have done, and also read the testimonials before making your choice. After getting an idea and singling out the best firm, only then should you ask for their services. At www.makerank.com, it is our job to keep our clients in the clear and help them with whatever services they need.


For more information about SEO Company India, please visit http://www.makerank.com