Optimizing: 3 Types of Content with 3 Different Media

Everybody’s primary goal in search optimization is to get their own site’s content to rank first or closer to first rank for specific keywords. If, however, you are having trouble doing that the following ideas will help you, but just make sure that the content is branded well enough so people know who to credit for it.

We are going to see how:

* SEO Title,

* Meta Description,

* Meta Keywords, and

* H1 Tags — are going to work with 1.YouTube Videos, 2. Slide Share Presentations, and 3. Flickr Photos, with a stronger domain authority.

1. YouTube Videos:

YouTube is a video-sharing website on which users can upload, share, and view videos. YouTube is a web-service that allows anybody to post their video files and share them with other people. It is owned by Google; hence videos are well ranked in search results. The following parts of YouTube details are used for the video page’s SEO optimization.

* SEO Title: The most important SEO element in your video pages is the ‘Video Title’. This is where you will want your brand name and keywords if you can fit them both together. You Tube will append – YouTube to the end of the title.

* Meta Description: Your video page’s Meta Description will be taken from your video description. Doing this is little tricky as some people like to include their link first to get clicks from their videos to their website. But if you can include that along with a keyword enhanced description within 160 characters you’re all set & ready.

* Meta Keyword: Google may not much care about of Meta Keywords, but be sure to use them at least just for an enhancement. The tags of your video are used as the Meta keyword for the video page. YouTube separates keyword phrases by space & not comma, so be careful to put the quotes around a keyword phrase.

* H1 Tag: Your title will be again used in H1 tags by YouTube.

Don’t forget to use the YouTube’s own keyword tool for keyword ideas based on video search.

2. SlideShare Presentation:

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is one among the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Have you got any Power Point Presentation that you could like to share from webinars, seminars etc…? This Slide Share will help you, & the following will help you optimize those presentations for search.

* SEO Title: The SEO title for your presentation page is simply the title of your presentation. You can completely use the 70 characters as your desire because SlideShare doesn’t append their name to the title. You can use up to 3,000 characters, but only the first160 characters will count.

* Meta Description: The Meta Description for your presentation page is the presentation’s description.

* Meta Keyword: Meta Keywords for your presentation pages are derived from the presentation tag that you enter. The limit is only up to 20.

* H1 Tag: SlideShare will use your presentation’s title in H1 tag also.

Although the links do not count for SEO value, you can include links in your PowerPoint presentation so that people can click it while viewing your presentation on SlideShare. Be sure to include those to get traffic back to your website.

3. Flickr Photos:

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world. Flickr is home to over five billion of the world’s photos. Flickr is always in your back pocket with apps for iPhone, Windows 7, Android, and more. Popping up in image search results can be a powerful way to generate traffic, and one of the top image networks is easily Flickr. Below is how to optimize your images for SEO and traffic generation back to your website.

* SEO Title: Your image page’s SEO title will be used as the title of your image. Flickr will append – Flickr to the end of the title.

* Meta Description: Your video page’s Meta Description will be taken from your video description. The image description is a great place to add your link; you can use anchor text to come back from the link to your website.

* Meta Keyword: The Meta Keyword is derived from the image tags itself. These tags also helps users search for images on Flickr, so be sure to add some good photos.

* H1 Tags: Flickr will be using your image title again in H1 tags.

If you want to use your images for link building, then upload them with Creative Commons rights, and in your image description after the first 160 characters, note that anyone can use the image freely if they link back to your website using the following link and anchor text. It can be a great way to share images that bloggers might use in their posts, infographics, etc…

“Have a Nice Day”

SEO Secret Brand Building, with Reach & Frequency on Google

For people who are beginning for years & years in Search Engine Optimization (SEO), we can recall the days when SEO was measured by ranking report alone. But today it has evolved. Let’s see the evolution and how brands are built on Google using SEO

SEO Evolution:

*Incorporated reports on link building efforts.

*Started to increase in natural/ organic search traffic from our web analytics report.

*Begin breaking out branded versus non-branded keyword traffic.

*Started looking at conversation rates, i.e. what percentage organic search visitors were completing lead forms and/ or buying from site.

*Incorporated call-tracking and looks at conversation path, to include multi-channel conversion tracking.

Brand Build Formula:

It is fun to think about what we’re going to do next/heading next; for people who came into SEO digital marketing space from a traditional marketing background like radio/ television/ print etc…

Building a brand in today’s digital marketing place has got a formula. Building a brand came down to formula by a studying ‘advertising’ i.e.

Reach (number of people who received your message) X Frequency (number of time those people received / were exposed to your message) = Gross Ratings Points (GPRS), or the effectiveness/ value of the marketing campaign.
But what is next is—has the practice of SEO evolved to the point where we need to start looking at reach and frequency again?

Reach and Frequency—Evolving Process:

Many people’s statement is that “Reach and Frequency” is an out dated measurement of marketing success. Google AdWords reach and frequency metrics for CPM – are based on ad bugs. This is an evolving process always; changes are made and reported very often. So this has made you revolve to a point where we should consider reach and frequency metrics – not as replacement but as an additional metrics to show value of our SEO efforts.

Measuring Modern SEO Process:

Today’s SEO has got many incorporates methods of creating and promoting content. Some content are:

*Videos– views on YouTube are an SEO metric.

*PR/Public Relations – should we incorporate number of mentions in the press? Instead try to measure the back links produced from such efforts.

*Blog content that goes viral.

*Infographics.

Nowadays there are tons and tons of tools available to SEOs to help to measure success, but don’t forget to point out, if there is a super-tool that can bring all of this together. If you get one use of the tool that would be the best, try to use it in your own style.

When we are able to develop an infographic, and promote it through social channels, and if it’s well done, we can earn quite a few good links. But aside from the links, there are some instances in which the links are removed, but the brand value of the infographic will remain constant.

When you decided to expose your brand to a mass audience, there must be some SEO value in that, right! That would build your brand.

SEO has reached a point, where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of success for SEO.

When you build the brand, it should help natural search engine rankings, so that more people can search for your company’s name, because you’ve created great content, promoted it, and earned links/mentions/retweets, etc., this would  help SEO. SO that SEO be given more credit for an increase in branded searches, or even increases in direct traffic.

Efforts towards Ranking:

We’re evolving towards a model that factors reach and frequency; if we compile all of the information on exposure of the brand; then the efforts will lead to higher ranking and for more traffic, and how – through multi- channel analysis these efforts are leading to conversations.