Search engine optimization, or SEO, is both an art and a science. Based on the constantly changing algorithms used by Google and other search engines to calculate which sites are most useful to viewers, SEO uses a variety of techniques to improve websites’ rankings, driving more viewers and, ultimately, more customers to visit.
SEO might seem complicated to those who aren’t familiar with it, but it’s based on a few core principles that determine how search engines weigh and calculate the merits of a site to their customers – people who are searching for content and businesses just like yours.
Here are some of the basics that your Orange County SEO expert uses to create more effective and marketable websites:
- Keywords: Some keywords draw huge volumes of search traffic, while other, similar wording choices get very little. It’s important to naturally weave in the right keywords throughout your pages. Keywords in the headings, page content, meta data, and image descriptions all have an impact.
- Incoming links: Inbound links from good, reputable sites that point to your pages tell search engines that other people value your content enough to share it with their readers.
- Unique content: If your content is duplicated or republished elsewhere online, every site that uses the same content gets penalized with lower rankings. Original content is king!
- Visit duration: Once your site has been active for a month or longer, search engines can start tracking how long the average visitor stays on your pages before clicking through (or going back) to a new site. This information is used to calculate a web page’s usefulness.
Interested in optimizing your website for search engines so you can take advantage of more visitors and potential customers? Contact Point Click Productions today to learn more about how we can integrate good Orange County SEO practices into your company’s site.