SEO Company India – Going Back to the SEO Basics

With the passing of time, search engine companies including Yahoo, Google, Bing and the like have been redefining their search algorithms so as to develop a level playing field for websites. Subsequently, SEO firms in India and elsewhere around the world have been re-strategizing their operations in order to be compliant with these developments. This notwithstanding, every SEO company India should have a solid SEO basics foundation, which is key to optimal internet marketing. The basics start at having accurate website contents that have been optimized with relevant keywords and containing links which the search engine spiders will observe so as to generate search results.

SEO operations remain crucial for online businesses because they all rely on search engines for increased traffic and subsequent sales. It is estimated that the total number of global websites currently stands at 100 million, and there are certainly many firms looking to serve this big requirement for SEO services.

It is expected that every SEO company India should have the necessary expertise as concerns the basics of optimizing websites, and which include reviewing a website’s structure and content, keyword research and content development, as well as these contents subsequent submission to the relevant web directories and also organizing link exchange programs. To help with organic optimization many SEO experts have over time become conversant with web optimization tools including keyword density checkers, keyword tracking tools, Google AdWords and website optimizer tool, and webmaster tools.

If you are looking to establish a new website or are just restructuring or revamping an existing one, take your time to research on a professional SEO company India so as to ensure that your choice is conversant with the requisite SEO tools and techniques needed to propel your website to higher ranks. Your research may also reveal SEO firms that use unethical SEO practices, aka black hat techniques, to manipulate the search engine results. While these techniques may help your site to enjoy high ranks this will only be temporary as sooner or later the concerned search algorithm will zero in on your website and affect its ranking negatively, or even have it blacklisted and banned from future search engine results pages (SERPs).

It is a competitive world and many websites are abiding by the appropriate SEO principles to secure top ranks with search engines, which can never always be guaranteed. Any SEO company India that assures you of permanent top spots should as such be viewed as a scam; with time, consistent and correct SEO efforts should bear the results you are looking for. The right SEO firm will informatively deliberate on the services it offers so that the customer can know what to expect. You should thus understand what you are paying for because at the end of the day it is your money and website that will be at stake.

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Your Website Submissions to the Search Engines

If you have a business which is web-based or if a significant portion of your business is carried out through your site, then one of the best advertising and marketing strategies would be to submit it to a search engine. No amount of press release, newspaper or radio ads, banner ads, spam email or newsletters will ever achieve the same results, although they might be effective in a small proportion.

Try to beware of companies that tend to promise automatic submission of your website to hundreds of search engines which might only be false promises. The best means to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, through contacting the search engine companies and directories.

Before you begin to submit your website to search engines, try to ensure that your websites are thoroughly designed to the professional quality by using the right key words, good graphics and pictures and all the relevant content. Don’t submit websites which might be incomplete. When submitting to a search engine, try to make sure that you provide information about your website, keywords and any other information that might be pertinent, including the name and contact information of your business.

Mere submission to search engine companies doesn’t guarantee that your site would be immediately listed and that the ranking will be high. Because there are thousands of new websites coming up each day and it might take quite sometime before they take up your site for review by human editors. One important factor to bear in mind whilst submitting your site is to include a site map of your website which will make the crawling easy for the web robots. Search engines such as ‘’ will hardly consider submissions without sitemaps.

There are several online companies that will accept search engine submission services. You can choose to do it yourself with a software package and service such as the one below:

Or if you want some professional help, you can try the following sites: Don’t use the automatic submission services.

Below is a list of the most popular Search Engines and directory companies:

Search Engines:
Google, Yahoo!, Bing,, AOL Search.

Open Directory Project (

Apart from the above there are also thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links will give you info on other search engines and directories:

J. M. Stevens is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.