Why Choose Search Engine Optimization Services for your Websites?

SEO or Search Engine Optimization is gaining popularity day by day. If you have a website but you do not do proper SEO that just means you don’t like to grow, you don’t want more people visit your website. SEO consists of some simple techniques by which our website will get a better rank in search engine results. SEO can be done in any kind of websites like personal websites, blogs, educational, business and so on. If you are still confused on whether to choose SEO for your website then just take a look of some of the advantages of SEO in websites and then decide.

Reasons for choosing SEO:

• Better exposure for the company – our company will get a better exposure by SEO; SEO simply means improving the page rank of the website. When the users want something and they look for them in search engines, if our website comes first then the website will get more traffic and ultimately our company will get more customers.  Internet is available in almost every part of the world so number of customers will be tremendously increased if we did internet marketing.

• A boost to your business- If you have a properly maintained website then it automatically boosts up your business thereby providing a upper hand over the competitors. If your website has a better page rank than the trust on your establishment will increase.

• It promotes your website 24*7. Once your give your SEO promotion work to some reputed SEO company then there is nothing to worry about, as that company will look after your website and ensures that it won’t go down in search rank.

• Reduced cost and better use- businessmen spent thousands for advertisement of their commodities in television, newspapers and all, but of all means E-marketing is considered as the best way to reach out customers and by a proper website design we can convince our consumers to buy our goods or use our services.

• There will be certain key words for which our website has to appear in the first pages. If you did SEO and your competitor didn’t do it the for the same keyword, your website will appear in a better position than the other one. this is based on the basic face that “people do look beyond 3rd or 4th pages in search engines”.  Even if you manufacture products with excellent quality, if SEO is not done then you won’t get much progress. You might sell the things as you had done but will not get that height that every one dreams of.

In short, SEO or search engine optimization is an inevitable technique in the online industry.

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How to Get Citations for Local SEO

As more people are starting to find out, local SEO is taking over the world of search engines: over 20 percent of all Google searches are for a local business. More important, that number doubles when users are searching with mobile devices. This trend is showing itself in SERPs. Gone are the days of merely receiving 10 organic listings. Now, SERPs are infiltrated by images, videos and other media. But most important, local listings are now more than ever making their way into SERPs. Newly-captured data for Google searches show that users are tending to use Google Places listings over organic listings. Just look at the heat map below: It is obvious that local businesses need to get involved in Google Places in order to survive and thrive online. But Google does not make this terribly easy. The first step is to launch a Google Places page. You cannot get ranked in local listings without one. The next step is getting citations, which are essentially what links are for organic listings. To this, the more locations your business information is listed, the better off you are for search engines to find your business and place you in their local rankings. So, how do you get these citations, you ask?

1) Join the Aggregators Search engines are not the only means to find local businesses. There are also tons of local directories that people use. It’d be a good idea to set up a page on each. It will not only help your local SEO, but it will also establish multiple new ways for people to find you. Here are some of the bigger names that you’d do well to get involved with: Superpages, Yelp, Yellow Pages, Angie’s List, City Search, Urban Spoon, Open Table, Trip Advisor, Merchant Circle, Yahoo! Local, Dex Knows, Express Update USA, Judy’s Book, Kudzo, Yellow Bot, Insider Pages, Localeze, Shop City.

2) Search for Your Competitors You know the old saying: keep your friends close and your enemies closer. Well, that’s the case with local SEO. You should definitely search for your competitors to see what they’re doing. For local SEO, you’re trying to see where they’re listed.

3) Social Media and Blogs With social cues becoming a huge factor in determining rankings, you should have your complete contact information on each of your social networks, i.e. Facebook, LinkedIn, Google+, etc. As well, local bloggers usually have a local businesses page that lists places in the area. Searching with your city name + blog is a good place to start. You can narrow this field down by adding your industry: city name + food blogs. Also, be sure to check out blogs.com.

4) Local Directories and Newspapers Remember newspapers? They still exist. In fact, some people even use them instead of search engines. Thus, if you’re using local SEO, these are resources you must tap. If you are hosting an event or something of that nature, let your local paper know so they can list it.

If you have any comments or questions, please let us know. Click to contact an Online Marketing, SEO Los Angeles.