Important Features For Your Web Site

Don’t just focus on the Home Page, Keywords and Titles

The first step towards obtaining more sales when customers visit your site is in being able to see the products that they are looking for. Obviously, search engine optimization and better rankings is not the only factor that will keep your customers on your site or make them want to buy your products. The customer having visited your site, you must then try to ensure that they also get interested in your products or services and that they will want to stay around. Try to motivate them by providing them with some clear, concise and unambiguous information. Therefore, if you happen to sell more than one product or service, try to provide all the necessary information about the product by keeping it all at a different page. By providing some suitable and more easily visible links, the customer will be able to navigate to these pages and obtain the details.

Gaining A Better Understanding Of Your Target Customer

If you decide to design a website then you must be careful to properly target your customers with a well-defined plan. The website business is an extension or replacement for a standard storefront. You will be able to send email to your existing clients and ask them to complete a survey or even when they are browsing on your website. Always ask them about their choices. Why do they like your products? Do you offer discount prices or coupons? Are your prices consistently and truly lower than others? Is your shipping price any cheaper? Do you respond any faster to client questions? Are your product descriptions more efficient? Are your return policies and guarantees better than your competitor’s? In order to know your customer you can try to check the credit card records or request from your customer to complete a simple contact form with name, address, age, gender, etc. when they decide to buy a product.

Does your website give you sufficient contact information?

When you sell from a website, your customer will be able to buy your products 24 hrs a day and so will your customers may be from other states that are thousands of miles away. Try to always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that will reach you. People might need to contact you about sales, general information or technical problems on your site. Also always try to have your email forwarded to another email address if you don’t often check your website mailbox. When your customer wants to buy online, try to provide enough options such as credit card, PayPal or other online payment service.

Michael Beattie is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Top 5 Methods To Generate Website Traffic At Low Cost

There is one difficult but fast rule for you to generate a steady income for your website: A steady flow of website traffic. If no one ever visits your site, it will hardly bare a chance of generating any income. Many sites have attempted to do so and failed, and these results cause great problems to the sites in question. It takes a bit of money in order to maintain a site which is able to generate income; and it also takes money for you to be able to make money.

Nevertheless, you don’t require huge sums of money for you to be able to generate website traffic for your site.

Have you ever wondered how do big hit sites drive traffic towards their own site? Most of them are spending lots of money in order to drive the traffic towards their sites, thus investing in many advertising campaigns and various forms of marketing schemes and gadgets. This is all worthwhile due to the fact that, after all, they are what they are now, meaning, highly earning, and big hitting websites.

You don’t need to do this if you don’t have any of these site’s resources. There are several ways for you to generate low cost website traffic without needing to spend what you don’t have or what you can’t afford. Several people have banked on high cost methods and have ended up losing huge amounts of money over it.

Below are the top five ways for you to generate low cost website traffic that could help your site a great deal. Even if you only get a small percentage of successful visitors in to client ratio it will still function especially if you get a high number of website traffic.

1. Exchanging Links

This is a tried and tested method. Rarely would you see a site where there aren’t any links to other sites. Many webmasters are willing to exchange links with one another in order for them to produce more public awareness about their sites. You will soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite for exchanging links with other sites is to have the same niche or content as the other sites. They should share a common subject so that there can be continuity in the providing of service and information to what might interest your target traffic.

Exchanging links might also boost your chances of getting a high ranking in search engine results. It is quite common knowledge that search engines tend to rank high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will be able to generate more traffic in your website without any of the high costs.

2. Traffic Exchange

This is the same as exchanging links but on a very different and higher level. This may cost a little bit more than exchanging or trading links but could be made a lot cheaper because you will get to earn some credits. You can make use of those credits when viewing other people’s traffic, whilst you earn credits when someone views yours.

Traffic exchange services enable the viewing of another’s site or page. This is done in a vice versa manner where a site can make use of your site’s contents and the same for you to his or her site. You will both benefit from each others efforts in order to generate traffic. The other site’s visitors can go to your pages and know more about your site as well as for theirs. Once again, the public awareness of your site’s existence will be strongly boosted.

3. Writing and Submitting Articles

There are several e-zines and online encyclopedias on the internet which can provides free space for articles to be submitted. If you want to save yourself some costs, you can do the articles yourself. There are several freelance writers who are very willing to write to you for a small fee, but in order to save yourself money, it will be a lot wiser for you to write those articles yourself.

Try to write articles which are themed together with your site’s niche. Try to write something that you might have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Also, try to write articles that might produce tips and guidelines towards the subject or niche that your site has.

Try to include a resource box at the end of your article that will make it possible for you to link them to your site. Also, you can write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will then choose to go to your site for a bit more.

4. Creating a Newsletter

This might sound like hard work due to the fact that all the newsletter updates that you might need to use in order to build a newsletter; but, on the contrary, this is not so. There are several writers and sites which will be willing to provide free articles as long as they can get their name in on your newsletter. This will also provide some free advertising for them also.

As your newsletter gets passed around, you will then be able to widen your public awareness and build an opt-in list that will be able to regularly visit your site.

5. Try to Join Online Communities and Forums

This only requires some time and nothing else. You will be able to share your knowledge and expertise with many online communities as well as your website. You will be able to get some free advertising when you go to forums that have the same subject or niche as your site.

Try to share your two cents and try to let them see how knowledgeable you are with the subject. As you start constructing your reputation, you will also be able to build the reputation of your site, making it a reputable and very honest business that could be frequented and trusted by many.

Nora Roberts is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.