A successful Business is a combination of skill, passion and productivity. The more the passion and skill the more will be the productivity. Is the productivity alone good enough? No there should be some people to buy the products. For that purpose we are doing marketing. In this era of hi tech technology online marketing is gaining more and more popularity. Online marketing is gaining more and more popularity because of its huge reach. Let us now take a look of some of the ways social media marketing is done.
• Via social media websites
When we hear the word social media, the first thing that comes to our mind is “Facebook”. With more than 800 million active users facebook is the biggest online social networking website. Using Facebook to commercialize your products is a smart way of online marketing. Either you can advertise in facebook or create a “fan page” for your company. The more “likes” you get in your fan page the more consumer reach you can have. Millions view the advertisement you give in Facebook and it will surely benefit your business. If you have any updates regarding your products you can publish the details in your companies fan page. You can also conduct contests or campaigns to improve the popularity of your product.
Twitter is another popular social media website where we can share our ideas in the form of “twits”. Twits are short messages that our followers can see. Followers are same as friends or fans in facebook. You just have to create an account in twitter and make some followers. You can twit the updates and offers in your company.
LinkedIn is a social networking website for professionals. Various job offers are available in linkedin and we can communicate with technically eminent persons, and you can post job vacancies in your company.
There are many other social media websites like MySpace, Friendster and Digg. You can create and use these to promote your company.
• Blogs and forums
Blogs and forums are two important ways by which we can do social media marketing. In blogs we can write about any topic. If people find our blog post interesting they will share it. As we are doing all these for the promotion of our company, always write articles which relate with our company or the products of our company. Always remember to write the blog post creatively and don’t ever copy the contents from any other website. If you can’t write blogs by yourself hire a copy writer or content writer and he will do the work. Always remember, it’s the quality that matters not the quantity. In forums you can post articles and start discussions. Always collect the feedback of the people and you will know how you can improve your product.