How to do Social Media Marketing

A successful Business is a combination of skill, passion and productivity. The more the passion and skill the more will be the productivity. Is the productivity alone good enough? No there should be some people to buy the products. For that purpose we are doing marketing. In this era of hi tech technology online marketing is gaining more and more popularity. Online marketing is gaining more and more popularity because of its huge reach. Let us now take a look of some of the ways social media marketing is done.

• Via social media websites

When we hear the word social media, the first thing that comes to our mind is “Facebook”. With more than 800 million active users facebook is the biggest online social networking website.  Using Facebook to commercialize your products is a smart way of online marketing. Either you can advertise in facebook or create a “fan page” for your company. The more “likes” you get in your fan page the more consumer reach you can have. Millions view the advertisement you give in Facebook and it will surely benefit your business. If you have any updates regarding your products you can publish the details in your companies fan page. You can also conduct contests or campaigns to improve the popularity of your product.

Twitter is another popular social media website where we can share our ideas in the form of “twits”. Twits are short messages that our followers can see. Followers are same as friends or fans in facebook. You just have to create an account in twitter and make some followers. You can twit the updates and offers in your company.

LinkedIn is a social networking website for professionals. Various job offers are available in linkedin and we can communicate with technically eminent persons, and you can post job vacancies in your company.

There are many other social media websites like MySpace, Friendster and Digg. You can create and use these to promote your company.

• Blogs and forums

Blogs and forums are two important ways by which we can do social media marketing. In blogs we can write about any topic. If people find our blog post interesting they will share it. As we are doing all these for the promotion of our company, always write articles which relate with our company or the products of our company.  Always remember to write the blog post creatively and don’t ever copy the contents from any other website. If you can’t write blogs by yourself hire a copy writer or content writer and he will do the work. Always remember, it’s the quality that matters not the quantity.  In forums you can post articles and start discussions. Always collect the feedback of the people and you will know how you can improve your product.

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Maximizing the ROI for Social Media Marketing

It has always been difficult to quantify the ROI from social media marketing efforts. However, social media does impact the how and why people buy certain products. Current statistics show that 42% of consumers are already using social media as an aspect of their purchasing process. A study was completed recently by Arc Worldwide and Leo Burnett to gain insight into the cross-section of social media and shopping behavior. This study outlines several key items that will help maximize the use of social media in online marketing campaigns.

People Come First

People have many different motivations in their use of social media based on their needs. However, this study was able to identify eight categories that were at the core of these needs and played into social and shopping behavior. They run the gamut from practical to emotional and span across the entire purchasing process from brand identification to how consumers are sharing their experience with their networks. By understanding the needs of the consumers, social media efforts can then be focused to enhance their effectiveness.

Engagement by Category

Products can be placed into need categories based on their risk and rewards. High risk/low reward products such as appliances and financial products tend to have more a functional mindset where a consumer is required to shop around because of the complexity of the items. On the contrast, items such as laundry detergent and batteries that are low risk/low reward tend to be more routine. In this case the shopping is done just to get the task completed. The higher the reward however, the more emotional the mindset during the purchase process. This includes fashion items, jewelry and restaurants.

Not All Channels Are Created Equal

There are a wide variety of social channels available and understanding which risk/reward category your product or service falls under will help lead you to the appropriate social channel. Each channel provides a different combination to fulfill the various needs consumers have. Facebook provides conversation and fills the need for connection. Twitter then, allows someone to stay in the know while review sites are a hybrid of both.

By using the insights of what your shoppers need and are looking for, it can help you devise a successful social media campaign that will target the purchasing process for your customers. Social media can help create value for your brand and deepen a consumer’s relationship with your brand. Once you understand this, it will improve not only the experience that your shoppers have, but also the ROI of your online marketing efforts.

Lisa Pulido is passionate on writing about pay per click advertising dc, internet advertising dc, pay per click dc, pay per click washington dc, pay per click advertising washington dc, online advertising washington dc, online advertising dc, etc and also offers ppc consulting services.