Six Marketing Strategies for Building a Successful Social Media Campaign

Social media websites are one the most efficient ways of online marketing. Let us now see six most important marketing strategies adopted for building a successful social media campaign.

• Content marketing is an important method using online marketing. People are fed up of watching commercials on television and newspaper. They want to become more interactive with the companies. They want to explore more options, compare the products and get the best ones. Online content is shareable, portable and easily comparable. People can chose whether they want to see the advertisement or not but in television changing the channel is the only option.

• Recruiting a social media analyst will be a great option for doing social media marketing. He will know what to do to improve the business. There are many companies providing SEO and internet marketing. Identifying the best company is a challenging job. If you run a business and you don’t have enough knowledge about internet marketing there is a chance that you give your work to the wrong company. Avoiding all these things by having a social media analyst in your company is an essential.

• Making creative content for advertising is essential for social media marketing. The content no matter whether it is a caption, an article or a picture, it should be such that it should catch the attention of the people; people should find it interesting rather than boring, then only they will pay attention to the advertisement. Hiring creative designers and content writers will enhance the advertisement of your company.

• Always keep a watch on your competitor. See how he is using the web to increase his business. Check his business growth and compare it to yours. Understand the various online strategies they are implementing to increase their brand name and business.

• Conduct online contests to encourage more interaction with your costumers. If they have a good interaction with your company only then will they chose your products. Make a forum and organize discussions about your product. By this we can know what people think about your company and the defects of the products if any. This will definitely improve the quality of production. For example, you are running a mobile company and in your forum there are many complaints about some problems in the phone say, for example,  the battery doesn’ t last longer. You now know the problem and you can adopt counter measures for it.

• Make a good website with enough facilities for interaction with customers. We know making a good website is the first thing that we have to consider. Make feedback forums in the website so that the customers could get an opportunity to express their experience with the products. They can write reviews of the products which is of great use as others can read it and then chose your products.

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How to do Social Media Marketing

A successful Business is a combination of skill, passion and productivity. The more the passion and skill the more will be the productivity. Is the productivity alone good enough? No there should be some people to buy the products. For that purpose we are doing marketing. In this era of hi tech technology online marketing is gaining more and more popularity. Online marketing is gaining more and more popularity because of its huge reach. Let us now take a look of some of the ways social media marketing is done.

• Via social media websites

When we hear the word social media, the first thing that comes to our mind is “Facebook”. With more than 800 million active users facebook is the biggest online social networking website.  Using Facebook to commercialize your products is a smart way of online marketing. Either you can advertise in facebook or create a “fan page” for your company. The more “likes” you get in your fan page the more consumer reach you can have. Millions view the advertisement you give in Facebook and it will surely benefit your business. If you have any updates regarding your products you can publish the details in your companies fan page. You can also conduct contests or campaigns to improve the popularity of your product.

Twitter is another popular social media website where we can share our ideas in the form of “twits”. Twits are short messages that our followers can see. Followers are same as friends or fans in facebook. You just have to create an account in twitter and make some followers. You can twit the updates and offers in your company.

LinkedIn is a social networking website for professionals. Various job offers are available in linkedin and we can communicate with technically eminent persons, and you can post job vacancies in your company.

There are many other social media websites like MySpace, Friendster and Digg. You can create and use these to promote your company.

• Blogs and forums

Blogs and forums are two important ways by which we can do social media marketing. In blogs we can write about any topic. If people find our blog post interesting they will share it. As we are doing all these for the promotion of our company, always write articles which relate with our company or the products of our company.  Always remember to write the blog post creatively and don’t ever copy the contents from any other website. If you can’t write blogs by yourself hire a copy writer or content writer and he will do the work. Always remember, it’s the quality that matters not the quantity.  In forums you can post articles and start discussions. Always collect the feedback of the people and you will know how you can improve your product.

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