5 Questions to Ask, Before Jumping Into a New Social Media Other than Facebook

New social networks are always popping up on a regular basis, and one of the true facts is that these specialized communities don’t have Facebook’s 800 million users. That doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach and are reaping the benefits.

Some of the rising social networks include Pinterest, Houzz, Tumblr, Instagram, GetGlue, IntoNow, PlayUp etc… Each of these networks courts a different demographic and audience, and each offers unique ways to share content like photos, links, and comments.

But remember, brands shouldn’t rush to create pages or advertise on these social networks, even if the audience seems like a perfect fit. To take full advantage of focused social networks, it pays to create specific engagement programs for each community.

Before taking the plunge on smaller social networks, marketers have to take a chance to ask these below five questions:

1. Is there at least one Target Audience?

When you have a goal to engage with potential clients and customers, then the quality and focus of the social network members are critical. So you have to do a bit research and make sure your target audiences are represented on the social network.

2. How much Time will you need?

When you begin connecting with a new community; remember that you are building out your brand page/presence as well as daily community management task for your new community, so think about how much time you’ll need to get connected.

Approximately you will need 10-12 hours to create new assets, crafts messaging specific to the channel and deploy the new presence. Where else ongoing community management will vary depending on how active you want to be on the new network.

3. How will use the New Channel?

Think about the following questions before using the new channel:

1. Will you have presence on a new social network to promote one aspect of your business?

2. Will the network be a place for you to ask for product feedback?

3. Will there be place for consumers to take part in the development cycle? etc…

Instead you can use the new social channel to build your brand reach in a global way. With board-based communities like Pinterest, brands which are simply showcasing their brand voice through images and ideas bring users closer to the brand.

4. How to work on the progress for Success?

Setting specific engagement goals for each social network is critical. But by setting short-term, growth related goals at the onset; you can more easily manage for success.

Remember these are new communities for you, so you can’t see huge brand sales or sales impact right away. So the community has to grow and get matured as well as your metrics and goals. Map out specific goal for engagement user action, sharing metrics, etc…

5. Where will this channel be after Two Years?

There are plenty and plenty of social media futurists out there; but no one can assure whether a social network will stick around in consumer’s heart and mind for the long haul.

First take some time to map out which feature you hope the channel will add in the next two years such as new functionalities, enhancement to usability, and new marketing and advertising methods, and whether this meets your brand requirements accordingly. Maybe the communities might never deliver these but create a “wish list” instead.

It will help you to assess whether your network is delivering the feature that matters to your brand now and down the line.


The newest social networks always look shiny and new, but the real goal for brands is to participate in niche communities to reach specific, engaged audiences. By asking these above few questions you can engage with a new network, and you can bring a little strategy and structure to your social marketing strategy. Good Luck!

Social Media Marketing and Mobile Web Design – Tools for the Most Innovative Businesses

Although mobile marketing and social media marketing are completely different concepts, both of them have brought in marvellous results for those that have invested in them. This is the reason why more companies are now getting their social media marketing and mobile web design done to promote their websites in a completely new manner.

Social media marketing is all about marketing through social networking websites like Facebook, YouTube and Twitter. Social media marketing is all about creating an online ad and then publicizing through their social networks. You create an ad for Facebook and publish it. People that use Facebook are bound to check it out if they have interest in the product or service being offered. Social media marketing through Twitter is about spreading the word through tweets and retweets.

Social media marketing through YouTube is another simple and yet striking concept. You create your ad video and upload it on YouTube. Now you write comments and invite other comments to popularize the ad. You can use the networks of various people to make the ad visible to more and more people so that they can look at the video and use the links to visit the landing page.

Mobile web design is a great concept because it is available on one’s mobile phone, one of their most personal possessions. Mobile web design needs to be optimized for mobile phones because of the small size of their screens. The marketing of these websites can be done in the way one markets their websites. One of the other ways is to let users see the ad for your mobile website as they download apps.

Social media marketing and mobile marketing have become popular because of the sheer number of people that use social networks and smartphones. If one can have a nice ad created or a nice looking mobile web design done they can reach out to millions upon millions of customers. And the huge advantage of these forms of marketing is that they reach out to a global population if the advertiser so pleases. Or they can be localized to reach out to specific people.

Customization and personalization are other reasons why people are opting for social media marketing and mobile web design. And when customization and personalization are done, it is possible to reach out to a targeted set of audiences. So, if you are in the business of a niche product, you can have your social media and mobile marketing planned in such a way that only nice users have access to your website or find it online.

There are specific set of people that do social media marketing and mobile web design. They have the right knowledge about these concepts and they create fantastic ad campaigns and websites for their customers. You will find many of them in the United Kingdom and a few words with their customers will tell you how good or bad they are. Get them to design your ad or website and your business will start soaring soon.

Mobile Web Design and Social Media Marketing are concepts that are becoming popular by the day. Find out about them and you will find that they are worth investing into.