How To Make Money Using Twitter in Your Business

Making money online has been one of way for passive income. From late 1990s, pay-per-click programs and online advertising have been successful at helping some individuals realize this dream. However, monetary success at these programs depends heavily on web traffic and popularity, and requires extremely heavy traffic just to make a few hundred dollars in monthly revenue. But today these programs have been replaced by the intelligent Google AdSense program, which has been widely adopted by companies and individuals as well.

Let’s take a look at the more modern alternative – Twitter, the number one micro-blogging site. Most of the people use Twitter as a news feed to follow online magazines, celebrities and friends, and its fast moving news feed often informs its users of world events in seconds, long before official news outlets such as the Associated Press can report them. Also Twitter has made its status updates popular than Facebook. Twitter has popularized the use of IRC terms such as “@”, which sends messages to other users, and “#”, which trends topics to spread among other users. Its limit of using 140 characters is a special feature which can be distributed to traditional cell phones, smart phones and computers, also keeps status updates simple and its servers unclogged. Now let’s see how can one tap Twitter’s viral marketing abilities to their own advantage? Here are three simple examples illustrating three very different lessons.

Tweet Deals with Customers:

As the first lesson, let’s take “Woot” as an example. Woot is an online retailer based in Carrolton, Texas, they used a simple approach like — wine would sold in http://wine.woot.com  with an offer of a single deep discount product at midnight, every night to Twitter followers, who could purchase it immediately. Since then Woot’s 1.5 million users begin re-tweeting the message to their friends, which gave them a cascading viral effect, increasing sales volume drastically. Woot’s success illustrates a key lesson for Twitter success –Same way you can use daily updates and the use of re-tweeting for your business too. Try it, it would work out.

Large or Small Tweet about Your Business:

Don’t think that this would work out only for large scale, our next example is with a Kogi Korean BBQ, a small business of four roving food carts teaches another valuable Twitter lesson. Remember the size whether large or small doesn’t matters when you have followers. Roving food trucks might generate regular sales, but once when they change their locations, regular customers might never find them again. But Alice Shin the co-founder started informing their customers by its Twitter feed, the food carts have gone virally, attracting over 50,000 followers who followed Shin’s updates for the latest location of Kogi’s food carts. As followers re tweeted Kogi’s feed, the company’s popularity grew up exponentially. Since using Twitter, Kogi went from using 30 pounds of meat daily to over 1,000! Can you imagine it? You can also bring a change in your business in the same way.

Use Twitter’s Search Engine to find out New Customers:

Here is the last & important lesson you have to learn. Rose Associates, a real-estate marketing and management company in New York City, found another way to use Twitter as a replacement for Google. Since the entire micro-blogosphere of Twitter can be searched from its search box, Rose Associates decided to get proactive, looking for apartment hunters rather than wait to be contacted. The company used ten primary search terms, such as “New York apartments” or “no fee rentals” to filter out possible candidates looking for an apartment. The company then contacts the Twitter user with a reply using the @ feature in an attempt to land a rental. Although only half of these unsolicited ads lead to real rentals, but the company was able to save money.  Otherwise it has to spend on online and physical advertising search services. The lesson here is don’t underestimate the power of Twitter’s search box and its ability to invade people’s lives, even sometimes creepy ways may benefit you.

These are just some ways to make money with Twitter. Viral marketing campaigns often require creativity far outside the traditional box. However, once you find a plan that works, a solid Twitter marketing plan can save your company lots of advertising expenses.

How to Boost Your Brand’s Visibility Using Promoted Tweets

Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

Twitter has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite of such a massive, highly-engaged audience, many advertisers have struggled to find the best way to connect with Twitter users. Now let’s see what Promoted Twitter can do……..

Promoted Tweets appear in users’ timelines when they search for a particular term, if those users are following the brand promoting that particular tweet, or if a user is similar to a user who already follows that brand. They appear at the top of the timeline along with an orange arrow and “promoted by…” to indicate that they are Promoted Tweets.

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be re-tweeted, replied to, favorited and more.

All Promoted Tweets are first displayed as regular Tweets to the timelines of people following an account. The advertisers can then promote those Tweets to spark additional conversation

Promote good content always:

The content you’re promoting must be engaging & interesting; make sure of it. Try to think informational, inspirational or encouraging not salesy always. Remember a Promoted Tweet is only the beginning of a long engagement conversation. If you want to be followed by followers to get frequent updates on your messages & promotions; then you’ll need to continue tweet greatly, also share the content via both regular & promoted tweets.

A great thing about twitter is you can use 140 characters to promote your long form content via links. You can offer your followers the wider range of twitter community via Promoted Tweets to blog posts, exclusive videos, photos, webinars, contests, deals, games more& more……

Check regularly:

Always check your promoted tweet regularly; as your Promoted Tweet campaign are running; analyze the impact in real-time using Twitter’s campaign tools.

After setting the Promoted Tweets marketers just forget about it; instead change the main message on regular basis; also check with real time what’s working & what doesn’t need to generate clicks & traffic.

Make sure you run an A/B test for copying or update landing pages.

Own Hash Tags:

Promoting Tweets is a great way to the express Hash Tag; if you intend to use either an event, new product or a new brand. Introduce hash tag & then beginning using new hash tag in all your Promoted Tweets. Creative & interesting content is what always gets shared along this pass-long.

Study well to use Twitter:

Understand the basic of twitter; before you blast out a Promoted Twitter campaign. First use twitters for a while, learn twitter etiquette & see what type of content resonates your followers, then start paying for Promoted Tweets.

After you lay the land on twitter, experiment with Promoted Tweets with right messages at right time; because if you launch your Promoted Tweets where traffic levels & conversation are extremely high volume, your Promoted Tweets will be lost. For instance after a huge new story if your add your Promoted Tweets it will get lost for sure in the shuffle. So beware, always launch your Promoted Tweet at the right time.

Think & Decide:

To get the attention for your tweets is very important, but before jumping onto memes & hot topic; think twice about these band wagons.

A conversation storm can easily take a turn for the worst” and your brand would fallout.

Indeed there’s a fine line between “ being clever & being a headline” Be sure that you are up to correct line; considering all the potential consequences, to jump into the trending topic.

Conclusion:

Twitter is a unique universe with millions of users every day. By carefully using Promoted Tweets, marketers can be a part of the Twitter conversation and spark deeper engagement with their brands. But before you rush out and buy tons & tons of Promoted Tweets, make sure that you can master them …. the above tips would be useful for that.