Using Viral Marketing 101 Not To Kill Your Business!

Creative Sites

This is one virtue a site must possess in order to lead the race in the ruthless competition in the Internet based business. With so much competition going between sites on the internet, every marketing method must be employed and utilized.

It won’t matter if you have a killer product or a fantastically designed website, if people don’t know of your existence, it won’t matter, and you won’t make it sell. Worse than that, your business could just get harmed.

Although there might be many methods and schemes used by so many e-commerce sites today, there are still some of those that can assist you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral might easily depict a virus, a word very much dreaded by all computer owners, it is not what it really seems. You don’t actually make use of a computer virus in order to spread your business; on the contrary it just might kill you. Most people have had more than enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also otherwise known as Viral Advertising is a marketing method used to build the public awareness of one’s product or company. They use several forms of media in order to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person obsessed and be obliged or amused to actually pass it on, with the product or company advertisement together with it.

Altogether, companies tend to ride on the idea that if people appreciate the content of a media they will pass it on to their friends and family. They will sponsor the certain media, such as a cool flash games, funny videos, amusing stories and such, which one might pass on to another with the company brand or logo or the products description or any other content in order to help in promoting the company or its product.

Viral marketing has become a popular way towards advertising and marketing due to the fact that they are relatively low cost. In order to avoid being tagged as spam mail, viral marketing tends to count on the eagerness of one person to pass on the product. If a person sees the name of the person that they know as the sender, then they won’t block it and open it as well.

Several companies tend to offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in trying to determine the amount or number of incentive that they can be attributed with.

Using Viral Marketing to your own advantage

The main and biggest advantage of viral marketing is that you get a great amount of publicity and public awareness about your site and company. You also get to generate a flow of traffic containing many potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you will be able to get across to a great number of people and therefore announce your existence.

Most every site and companies are catching on to the efficiency of Viral Marketing and Advertising. Not using it could be quite detrimental to your business. Along with other schemes and methods for your site’s promotion, such as Search Engine Optimization and such, viral marketing could easily push you ahead in all the rating games.

Viral marketing could be a very crafty way to get people to know about you and your company. You will get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All that is required is a great idea, a good addicting game, a funny story, and many ideas are still out there. Try to create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them even more attractive and popular.

Several big companies have tried viral marketing and have had a lot of success stories that went along with it. A classic example of this is Microsoft’s Hotmail, as they were the first known big company to make use of the scheme and it did indeed work wonders for them.

Now it might be your turn to use viral marketing to work wonders for you. Act now and gather the benefits Viral Marketing will provide for you as well as your sales figures.

J. M. Stevens is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Get More Traffic Today With “Tell A Friend” Scripts

An increasing amount of webmasters have the recurring dilemma on how to increase the flow of incoming traffic in the websites. During the past few years several methods have been developed in order to resolve this difficult situation. Though most of them would work there are those that wouldn’t make even a small bit of impact.

One of the methods that has instigated several success stories regarding traffic increase into websites is viral marketing. Viral marketing uses the tendency of a person to share something that he might find informative, entertaining or just incredible.

Several companies bank on this behavior in order to spread their products and increase the popularity of their company or their website. Viral marketing employs many mediums in tempting this behavior. It could be in the shape of an interesting story, an addicting flash game, an amusing video and many others that might have the potential to catch a person’s fancy.

This very ingenious form of marketing is typically very low cost and is a wonderful tool for any company to make use of. The benefits greatly overshadow the cost or efforts to initialize this scheme of marketing. Any website would greatly benefit from that viral marketing.

“Tell A Friend” Scripts

One of the most easy methods in viral marketing is to use what are known as “tell a friend” scripts. These are simple programming scripts that you can attach to your website’s programming. More generally, “tell a friend” scripts are installed in pages where a media is placed so that a person can easily send the media to any of his friends or members of his family.

The basic concept of  “tell a friend” scripts is a form where a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient, very much like an e-mail with an attachment. As the recipient receives the e-mail he won’t consider the mail as spam because he would see the sender’s name as someone he or she knows and trusts.

“Tell a friend” scripts strongly eliminate the chances of being blocked due to the fact that they make use of the sender’s inputted information. This will then allows for wider spreading of this marketing method. It can sound quite sneaky but it is really very effective.

With the e-mail sent and opened, the sent media will be either read, viewed or played. Further, along with the mail would be a brief description of the company or site that sponsors the sent media. This will allow for the introduction of either the site, company name or its products. Then, along with it, maybe there might be yet other “tell a friend” scripts.

And the process will begin yet again. As more people tend to use the “tell a friend” script, an increasing amount of people will have knowledge of the existence of the sponsoring company or site. People who might read the ads inside the mail who liked what they saw would go and click on the link and then visit the site. This would then drive traffic into the site thus resulting to a great number of potential customers.

Availability of “Tell A Friend” Scripts

“Tell a friend” scripts are very simple and don’t require a complicated method of programming. In actual fact, you can just copy paste a script and simply put it on the intended page. Finding one can be even more simple. All you will have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click on the go button.

In the search results page you will see several links that will direct you to a site where you can get some “tell a friend” scripts. It would just be a simple matter of looking and searching for the right script and copying it to your intended web page.

With “tell a friend” script viral marketing strategy, it will be possible for you to drive traffic into your site which could potentially spell profits for you. This can be a simple and harmless script that will offers great benefits for low costs coupled with some great creativity and foresight.

It is imperative that you remain patient when you use a “tell a friend” script. If your chosen media doesn’t get the expected mileage, it might take a while before it does get spread or shared. Nevertheless, quite surely, many people will see your ads and there is a great probability that they will visit your site thus considerably increasing the flow of your traffic.

Nora Roberts is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.