Using Google Adwords For Driving Laser Targeted Traffic

The biggest and most well known secret known in generating wealth on the internet based business or e-commerce is Traffic. Everybody knows it quite well; every site wants it and every site does very much need it. The point of websites is to be visited and viewed by many. So, many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are made use of. Without traffic, all of it is for naught.

With traffic comes a potential customer which will basically imply that sales will turn into profit. Though many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated a lot of money by concentrating on a certain niche as well as some subniches.

This is one of the reasons why e-commerce site lasers target certain groups of people and drive them to their site in order to showcase their sites and products. Precision marketing is most essential so that you could count on all the traffic on your site as serving towards obtaining potential customers.

Using Money to Make Money

It is quite a common business notion that if you would like to make money, you have to spend money. One good method of spending money for business gain is through advertising. Advertising will bring in the people because through advertising, they will know that there is such a company or product that exists. With the right type of advertising, you will be able to see the spurt of traffic growth towards your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a very good average of profit that can generate income.

Right now, there aren’t any other advertising schemes that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is quite obvious as you can see so many sites sporting this ad scheme.

When using Google’s Adwords, you have to pay a certain fee which will depend on the number of keywords your ad is keyword sensitive to. Every time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords that they have assigned for their ads.

This method laser targets the traffic a site might want for their site. This will also ensure that you are readily visible in the first page of the search results. Paying Google for this ad scheme will ensures that your target group of people will see your ads. You will drive your laser targeted traffic to your site which will provide for their needs and wants. You can also be sure that you can meet all their demands and requirements.

Setting Google aside, you can also be featured in their other search networks, which includes sites like, AskJeeves, AOL Search and Netscape. These sites also tend to show Adwords ads that react to searches done by visitors. There are also some content networks, non-search engine sites that will feature Google Adwords, which will also carry your ads. But this is subjected to the niche that the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad will also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target all your traffic. Having knowledge that your traffic are all potential customers and are interested in your products and company will provide you with more accurate statistics. This will show you how effective your use of Google Adwords is.

You will then be able to drive some laser targeted traffic to your site through the use of keywords or keyword phrases for your Goggle Adwords that will pertain to your company and to your products. There are many online internet tools that will be able to help you in choosing keywords and keyword phrases that will be currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you will be ensured that every click to your ad is a potential customer that will be precisely looking or interested in what you have to offer. Try to make sure that your Google Adwords ad has the right keywords so that you can drive your laser targeted traffic towards your site.

Using Google Adwords in order to help boost the drive to increase laser targeted traffic will prove to be of the most benefit as many other companies can attest to. The benefits are high with the cost being relatively easy to justify.


Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

Top 5 Methods To Generate Website Traffic At Low Cost

There is one difficult but fast rule for you to generate a steady income for your website: A steady flow of website traffic. If no one ever visits your site, it will hardly bare a chance of generating any income. Many sites have attempted to do so and failed, and these results cause great problems to the sites in question. It takes a bit of money in order to maintain a site which is able to generate income; and it also takes money for you to be able to make money.

Nevertheless, you don’t require huge sums of money for you to be able to generate website traffic for your site.

Have you ever wondered how do big hit sites drive traffic towards their own site? Most of them are spending lots of money in order to drive the traffic towards their sites, thus investing in many advertising campaigns and various forms of marketing schemes and gadgets. This is all worthwhile due to the fact that, after all, they are what they are now, meaning, highly earning, and big hitting websites.

You don’t need to do this if you don’t have any of these site’s resources. There are several ways for you to generate low cost website traffic without needing to spend what you don’t have or what you can’t afford. Several people have banked on high cost methods and have ended up losing huge amounts of money over it.

Below are the top five ways for you to generate low cost website traffic that could help your site a great deal. Even if you only get a small percentage of successful visitors in to client ratio it will still function especially if you get a high number of website traffic.

1. Exchanging Links

This is a tried and tested method. Rarely would you see a site where there aren’t any links to other sites. Many webmasters are willing to exchange links with one another in order for them to produce more public awareness about their sites. You will soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite for exchanging links with other sites is to have the same niche or content as the other sites. They should share a common subject so that there can be continuity in the providing of service and information to what might interest your target traffic.

Exchanging links might also boost your chances of getting a high ranking in search engine results. It is quite common knowledge that search engines tend to rank high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will be able to generate more traffic in your website without any of the high costs.

2. Traffic Exchange

This is the same as exchanging links but on a very different and higher level. This may cost a little bit more than exchanging or trading links but could be made a lot cheaper because you will get to earn some credits. You can make use of those credits when viewing other people’s traffic, whilst you earn credits when someone views yours.

Traffic exchange services enable the viewing of another’s site or page. This is done in a vice versa manner where a site can make use of your site’s contents and the same for you to his or her site. You will both benefit from each others efforts in order to generate traffic. The other site’s visitors can go to your pages and know more about your site as well as for theirs. Once again, the public awareness of your site’s existence will be strongly boosted.

3. Writing and Submitting Articles

There are several e-zines and online encyclopedias on the internet which can provides free space for articles to be submitted. If you want to save yourself some costs, you can do the articles yourself. There are several freelance writers who are very willing to write to you for a small fee, but in order to save yourself money, it will be a lot wiser for you to write those articles yourself.

Try to write articles which are themed together with your site’s niche. Try to write something that you might have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Also, try to write articles that might produce tips and guidelines towards the subject or niche that your site has.

Try to include a resource box at the end of your article that will make it possible for you to link them to your site. Also, you can write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will then choose to go to your site for a bit more.

4. Creating a Newsletter

This might sound like hard work due to the fact that all the newsletter updates that you might need to use in order to build a newsletter; but, on the contrary, this is not so. There are several writers and sites which will be willing to provide free articles as long as they can get their name in on your newsletter. This will also provide some free advertising for them also.

As your newsletter gets passed around, you will then be able to widen your public awareness and build an opt-in list that will be able to regularly visit your site.

5. Try to Join Online Communities and Forums

This only requires some time and nothing else. You will be able to share your knowledge and expertise with many online communities as well as your website. You will be able to get some free advertising when you go to forums that have the same subject or niche as your site.

Try to share your two cents and try to let them see how knowledgeable you are with the subject. As you start constructing your reputation, you will also be able to build the reputation of your site, making it a reputable and very honest business that could be frequented and trusted by many.

Nora Roberts is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.