Tips For Increasing Your Website Traffic and Ranking

Below are a few points you might want to bear in mind for improving your website’s traffic. These basic principles are worth cataloging in order to increase website traffic and search engine rankings.

• Try to create a site with valuable content, products or services.
• Always place primary and secondary keywords within the first 25 words in your page content and then spread them evenly throughout the document.
• Try to research and use the right keywords/phrases in order to attract your target customers.
• Always use your keywords in the right fields and references within your web page. Such as Title, META tags, Headers, etc.
• Try to keep your site’s design simple so that your customers are able to navigate easily between web pages, find what they need and buy products and services that will answer their desires.
• Submit your web pages, indeed, every web page and not just the home page, to all of the most popular search engines and directory services. You can hire someone to do so, if need be. Try to be sure that this is a manual submission. Don’t engage an automated submission service.
• Keep track of all the changes in search engine algorithms and processes and then accordingly modify your web pages so your search engine ranking remains high. You can try to make use of some online tools and utilities in order to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites in order to see what they are doing right by means of design, navigation, content, keywords, etc.
• Try to use reports and logs from your web hosting company to see where your traffic is coming from. You can try to analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to locate you.
• Try to make your customer visit easy and give them plenty of methods to remember you in the shape of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting several articles to your website or to article banks so that you are perceived as an expert in your field.
• When you sell your products online, try to use a simple payment and shipment method in order to make your customer’s experience fast and easy.
• When you are unsure, you can hire professionals. Though it might at first seem costly, it is in fact a lot less expensive than spending your money on a website which nobody visits.
• Don’t look at your website as a static brochure. Always try to treat it as a dynamic, ever-changing sales tool and location, just like your real shop to which your customers come back with the same seriousness.


Martin Redford is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

The Value of Search Engines

It is the search engines which finally bring your website to the notice of your prospective customers. When a topic is typed in for search, almost instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones which can best match your topic. The searched matches are also ranked, so that the most relevant ones come up in first place.

Don’t forget that a potential customer will probably only take a look at the first 2-3 listings in the search results. So it does indeed matter where your website appears in the search engine ranking.

Further to that, they all tend to use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So, finally therefore, it all depends on which search engines the customers use and how they will rank your site.

It is the Keywords which play an significant role than any expensive online or offline advertising of your website.

Current surveys have revealed that when customers would like to find a website for information or to buy a product or service, they locate their sites in one of the following ways:

• The first option is that they find their site via a search engine.
• Secondly they find their site by clicking on a link from another website or page which relates to the topic in which they are interested.
• On occasion, they find a site by hearing about it from a friend or reading about it in an article.

Therefore, it is quite obvious the the most popular means to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will tend to make use of methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to control the location and frequency of keywords on a web page. Remember that algorithms also tend to give weight to link population (number of web pages linking to your site). When performed by a very qualified, experienced search engine optimization consultant, your site for high search engine rankings really will work, unless you have a lot of money and can afford to pay an expert. With better knowledge of search engines and how they function, you can also do it by yourself.


Nora Roberts is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.