Your website is the very core of your online business; it is the virtual representation of your company whether it exists physically or not. When you carry out your online business, people can’t see you physically as they would if you were working from a real shop. Therefore, people tend to judge you by your appearance. This is where the need for a good design comes in.
Try to imagine yourself running an offline company. Would you find it acceptable for your employees to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professional looking clothes, you are suggesting to your customers that you do care about quality. This works very simply because first impressions make a big difference.
This is quite similarly the case with your website. If your website is put together in a shabby manner and looks like a 5 minute “quick fix”, you will be literally shouting to your visitors that you are not a professional company and that you care little about quality.
On the other hand, if your website layout looks totally professional, you will be giving your visitors the idea that you have given careful attention to every detail and that you care about professionalism. This will imply that you are therefore organized, focused and that you really do mean business.
However, you should also have anything which is related to your company well designed. This goes from business cards to letterheads all the way to promotional brochures, every little bit counts. This is because as you grow your business, these items will become the face of your business. Once again, you can think of the “salesperson dressed shabbily” analogy, and you will get my point.
Nora Roberts is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.