A majority of webmasters are aware that Adsense tends to generate a sizeable source of additional advertising income. That is why most of them tend to use it in order to go after high paying keywords. They have with them the lists that will tell what the keywords are and have already made use of several methods for identifying them. Nevertheless, after putting up these supposed-to-be high paying keywords into their pages, the money that they would’ve liked to see come rolling in doesn’t really ever come.
What might’ve been the problem?
Having the pages with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that might be lacking.
The fact is, in order to get visitors to your high paying keyword pages, you will need to optimize the navigation qualities of your site.
Pause for a moment and try to consider how visitors might be using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that might seem more interesting to them. They get there because of the other links that might appear on a page that they might’ve initially landed on. This is site navigation. It is all about enabling visitors to move about your site; and, one method of maximizing your earnings with Adsense.
A characteristic website has menu links on each page. The wording on these links is what might grab a visitor’s attention and might get them to click on one of the links that might take them to another page of that website. Links that contain “free’ or “download” are oftentimes very efficient attention-grabbers.
This navigation logic can also be applied towards driving traffic to your high paying pages. There are a few websites that might be getting a lot of traffic from search engines, but might have low earnings. The trick is to attempt using some cleverly labeled links in order to get the visitors off that pages and navigate them to the higher earning ones. This is one great method of turning rather cheap clicks into real dollars.
Before you start to test if this same style will function for you and you website, you will need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. A good option is to select a few of your frequently visited pages. This will ensure a fast result to come by.
Then, the next thing you should do is to think of ways to get visitors viewing a particular page in order to try and click on the link that will take them to your high earning pages. Try to come up with a catchy description for that link. You can try to think of something that people don’t get to see everyday, which will trigger their curiosity enough to try and see what that was all about.
You can also make use of graphics to grab your readers’ attention. There aren’t any limitations to what you can do to make your link noticeable. If you are after the success of your site, you will do everything that it takes just to achieve that goal. Just try to be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws for you to follow regarding what they write. Just as long as you don’t overstep the guidelines of the search engines, then you can definitely go for it.
Also, try to bear in mind that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you will have to identify the perfect spot on your page that will enable you to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing the navigation on their site. “Hot pages” or “Most read” lists are very common and already overly used. Try to get to know the ones that several websites are using and don’t try to copy them.
Another means of doing it is to try and use different texts on different pages. That way you will be able to get an idea of the ones that work and the ones that do not. Try to mix things around also. Put links on top and sometimes on the bottom as well. This is how you can efficiently go about testing which pages will get more clicks and which ones are not being noticed.
So, get started with your testing and tracking until you find the right site navigation style that will works best for you website.
Nora Roberts is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.