Using RSS In Business: 11 Helpful Tips

If you’ve been thinking about ways in which you can use RSS for, here are some helpful examples of RSS use.

Exploit Your Own Content

Nearly any content which is web based can be turned into an RSS feed. All you need is for the information to be changed regularly.

News Headlines

Usually, RSS is used to put forward headlines and short introductions to news-like stories. You can make an RSS feed on your site which will feature your company, press releases, updates on your site, etc.

Forthcoming Events

If events and activities are due to happen soon, RSS could be a grand way to let people know. You can easily turn an “events” page into an RSS feed.


A “blog” or “weblog” is a page that shows (in sequential order) a series of entries on anything the author wants to write about. Some blogs permit visitors to add their observations, that option is not obligatory.

Put up a blog and regularly enter your thoughts on various or one kind of subject and make sure the freshest post is at the top of the page. Once your page is set up, you can include these items in an RSS feed. Doing so will provide you with a whole new audience.


A more “official” type of writing, is one in which you write a series of articles on a certain subject. Try to write your articles weekly. Afterwards, you can come up with several other subjects and you’ll then have many new RSS feeds which will bring you more visitors with hopefully even more interest in your work.

Make sure you put up a resource box in the article which will permit others to duplicate your article on their site, with a clear link back to yours.

New Products

If you’ve got an online shop with new lists being added, you can add details about what has been added to an RSS feed to let others know the progress.

Weekly/Monthly Offers

Also, bear in mind that if you sometimes make special offers on various products in your inventory, RSS could be a great way to tell others what’s happening this week or month.


If you often have an email newsletter, you can turn it into an RSS format whilst still emailing it. This makes sense, as email newsletters can often be found on the website in question.

New Links

Consider creating an RSS feed on the new links you add to your directory in the past week, if you have a links directory. If you structured the category within that directory, and often added links, you can set up a feed for each group.

New Members

If you run a site with public memberships, members who have recently joined can be listed in an RSS feed with links straight to their profiles. This is a brilliant method towards welcoming new members!

Ticker RSS Feeds

If you have information which is timely, such as important stock figures, to provide your customers with, you can make the process automatic with some software. Thanks to that software, RSS can feed new critical information every hour (or more).

Note: If possible aim for 15 to 20 items in each feed. If you have more, bear in mind that most feed reading software will only show the first 5 or 10.

Once your feed is running, remember to submit your URLs to the diverse RSS Feed Directories.

Other Web Site’s Content

If you find a site which provides an RSS feed for visitors to subscribe to, it is possible to use that feed on your own site. Just make sure you verify the terms and conditions on the site first.

Your endeavor is to construct many extra pages of practical content on subjects that your visitors will value. Don’t be worried about visitors clicking away from your site, the subject-matter is what search engines and people require to rank your site highly!

James Reid is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.


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