It is strongly recommended that you make use of keywords in the page titles themselves. This title tag can be different from a Meta tag, but it is truly worth considering in relation to them. Whatever text one chooses to place in the title tag (between the and portions) will appear in the title bar of browsers when they decide to view the web page. Some browsers can also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.
The actual text that you use in the title tag is one of the most important factors in how a search engine might decide to rank your web page. Additionally, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just as a single Home Page, you must always bear in mind that each page of your website must be well optimized for the search engines. The title of each page i.e. the keywords that you use on that page and the phrases that you use in the content will consequently draw traffic to your site.
The unique combination of these words and phrases and content will hopefully draw customers using different search engine terms and techniques, so always make sure that you capture all the keywords and phrases that you need for each product, service or information page.
One of the most common mistakes made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, whilst you want your business name in the title of the home page, it will probably be a waste of valuable keywords and space to put it in the title line of every page on your site. So why not consider putting keywords in the title so that your page will display even closer to the top of the search engine listing.
Dedicating the first three positions for keywords in the title whilst avoiding the stop words like ‘and’, ‘at’ and the like is most crucial in search engine optimization.
Michael Beattie is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.