Website Optimization: More Keyword Research Tools

One requirement is to choose those keywords which are frequently searched for and which are in high demand, but not being already used by many other websites and competitors, and thus have low competition. There are a strong number of keyword research tools that can assist you in finding them.

Apart from the Wordtracker which was already discussed in another article, we have some more equally important research tools such as Overture, Google AdWords Keyword and Guidebeam.

Overture’s keyword suggestion tool is free and a lot quicker to use than Wordtracker. It functions more like the Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase. For instance if you type ‘Computer’, the Overture search suggestion tool will tell you that during the past month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly ‘computer game’ was searched 302210 times. Also, given one word, it will tell you all relevant combinations of that word, which are based on actual searches carried out by people. If the word you keyed in is not a common search term then you will not get any good results. It means that very few people have actually searched for that word during the past month.

Even Google Keyword Tool tend to generate potential keywords for your ad campaign and report their Google statistics, including search performance and seasonal trends. Features of this tool tend to include,

• Sorting out the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords which are present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages which are linked to or from the original URL page.
• More keyword results will be generated based on regularly updated usage statistics database. This will assist you towards obtaining new keywords or phrases.

Guidebeam is also an interesting resource. Try to type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam’s estimation of how relevant that phrase is.

These softwares can be quite useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

Norman Mather is contributing editor at This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

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