Getting a good knowledge about the kind of people who visit your site is a very important task as you can make use of that information in order to enhance your site. As a result, you will get some more loyal returning visitors that will come back time and again for more.
What are your visitor’s age level and what kind of knowledge do they have? A layman might surf around a general site on gardening, but a professional botanist might turn his nose at the very same site. Likewise, a regular person will leave a site filled with astronomy abstracts whilst a well educated university graduate might find that site quite interesting.
Try to take your audience’s emotional state into consideration when you build your site. If an extremely irritated visitor looks for a solution and comes across your site, you will want to make sure you are able to offer a solution right up front and sell or promote your product to him in second place. In this manner, the visitor will put his trust in you for offering the solution to his problems and will be more likely to buy your product when you offer it to him later on.
When you design your site’s layout, you will have to take into account your audience’s characteristics. Are they old or young people? Are they looking for trends or are they just looking for information which is served without any icing on the cake? For instance, if you introduce a new, exciting game with a simple, straightforward black text against a white background page will definitely turn your visitors away. Therefore, try to make sure your design will suit the general theme of your site.
Also, you might like to try sprinkling some colloquial language into your sites sparingly, but where you see fit and you will give an idea that your audience is on common, equal grounds with you. This in turn will build a trusting relationship between you and your visitors, which will become useful if you should want to market any product to them.
J. M. Stevens is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.