When Should I Redesign My Website?

If you own a website, the chances are that you often wonder whether it is the proper time for you to do a complete redesign of your website’s layout. Below are a few points for you to consider:

Are you looking to redesign for no particular reason? If the answer is yes, then now might not be the right time for you to redesign. Don’t forget, a design needs to serve a specific purpose. If you aren’t sure whether to carry out an overhaul of your site, you must bear in mind that your current design might have a specific purpose that you might have no knowledge about. If you do a redesign, you will probably lose that function.

However, if your website has had a similar website design since 1990, maybe it is high time for you to do a redesign. The last thing you would ever want to happen to your site is visitors leaving your site without taking a look at your content because the design is old fashioned. If this might be your case, here are a few points to consider before you carry out a redesign project.

Redesigning your website is very much like performing cosmetic surgery. Your website will lose its current identity (for the better or worse) and your regular visitors might not recognize your new design straight away. You will risk losing them just because they thought they landed on the wrong page. Therefore, it is very important that you retain a characteristic feature from your old layout. Maybe it is the logo of your site; or perhaps it is the same text style for the title for your site.

To be safe, try to put a poll on your site in order to let your visitors do the talking. If they find it necessary for the website to have an alluring look, then go ahead and give it to them!


Michael Beattie is contributing editor at WebDesignArticles.net. This article may be reproduced provided that its complete content, links and author byline are kept intact and unchanged. No additional links permitted. Hyperlinks and/or URLs must remain both human clickable and search engine spiderable.

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